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What to consider when buying a business

What to consider when buying a business

What to consider when buying a business

Purchasing an existing company is a great way to expand your business empire. You can buy out a close competitor, or dip a toe into a new industry and expand your reach as a business group. But whatever the reason for the acquisition, you need to ensure you’re not buying a lemon!

Doing your research is a crucial part of the purchase process. As is asking some probing and insightful questions to help you determine if this acquisition is a good (or bad) idea.

Questions to ask before you make an offer

Buying another company is a major business decision. It’s a large outlay of capital and a big responsibility to take on. If you’re going to take the leap, it’s important to make sure the company in question is stable, well-managed and has a good future ahead of it.

So, how do you know what to consider when buying a business?

Here are five vital questions to ask before entering into a purchase:

Why is the business for sale? 

There are many reasons why an owner might want to offload a company, not all of them good. Their sales may be dropping, they may have rising debts, there may be internal problems with staff or the market for their product/services may be coming to an end. Find out why, so you don't buy a clanger.

Is this a good industry to step into? 

Do your research on the industry, competitors, and marketplace that the business currently trades in. It's important that you step into an industry sector that has potential for sales, growth, stable revenues and potential profits. With volatile markets post-pandemic, looking at predictions and forecasts for your chosen industry niche makes good sense and helps you make an informed decision.

Have you done your due diligence into the business? 

Do your due diligence to make sure there are no financial, legal or HR skeletons in the cupboard that may jump out to surprise you. Is there an unpaid tax bill? Are there loans that are being defaulted on? Are there any legal cases being brought against the company? Has the business filed all its returns and accounts? As the new owner, any of these issues become your responsibility, so you want to check out the company’s records and history in as much detail as possible. This will prevent some major headaches further down the line.

Does it have an existing business plan? 

You'll need a business plan that takes the company forwards and gives you a pathway for your next steps as the owner. Is there a business plan you can use? When was the plan last updated? How well are they tracking against the milestones in that original plan? No business plan is written in stone, so you’ll almost certainly need to review, update and refine this strategy post-acquisition.

Are your management team and staff up to scratch? 

When you buy the business, you'll usually also be inheriting the team behind that company. Do you have a management team with the skills, experience and motivation that's needed? Are your employees engaged and do you have a big enough team to meet your own goals for the business? This team will be vital to your future success, so you want the best possible people and talent behind you as you steer a new course for the company.

These questions are not the only thing you need to consider when buying a business. It's vitally important to have a detailed understanding of the financial situation of the business you are looking to purchase. 

Assessing the Financial Situation of the Business

Understanding the financial situation of the business is a critical step in your due diligence process. Here are some specific questions to ask and aspects to consider when assessing the financial stability of the company:

Review Financial Statements

Request access to the company's financial statements, including balance sheets, income statements, and cash flow statements for the past few years. Analyse these documents to assess the company's revenue trends, profitability, and overall financial performance. Look for any red flags such as declining revenues or consistent losses.

Verify Assets and Liabilities

Examine the company's assets and liabilities. Are there any outstanding loans or debts that will become your responsibility as the new owner? Ensure that all assets, including equipment, inventory, and real estate, are accurately represented and in good condition.

Check Cash Flow

Cash flow is the lifeblood of any business. Review the company's cash flow history to determine if it has consistently generated positive cash flow. Negative cash flow or irregularities can indicate potential financial challenges.

Assess Accounts Receivable and Payable

Examine the accounts receivable to see if there are unpaid invoices from customers. On the flip side, analyse the accounts payable to ensure there are no outstanding bills that could create financial strain upon acquisition.

Tax Compliance

Verify that the business is up-to-date with its tax obligations. Unresolved tax issues can lead to legal and financial complications for the new owner.

Employee Compensation and Benefits

Understand the company's obligations regarding employee compensation, benefits, and retirement plans. Ensure that all contracts and agreements are in compliance with labour laws and industry standards.

Profit Margins

Calculate the company's profit margins to gauge its profitability. Are the margins healthy, or is there room for improvement? This information can help you plan for future growth and profitability.

Sales and Revenue Sources

Investigate the company's customer base and revenue sources. Are there any over-reliances on a single customer or a specific product or service? Diversification can reduce risk.

Future Projections

Request a detailed business plan or financial projections from the current owner. Assess the validity and achievability of these projections, keeping in mind that post-acquisition adjustments may be necessary.

Industry Comparisons

Compare the company's financial performance to industry benchmarks. This will help you determine if it is performing above or below industry standards.

Asking these financial questions and conducting a thorough financial analysis will provide you with valuable insights into the financial stability of the business you're considering acquiring.

At First Class Accounts Ovens & Murray and Busy01 Consulting, we understand the significance of a comprehensive financial assessment when acquiring a company. We can assist you in what to consider when buying a business, including conducting a thorough financial due diligence process, analysing financial statements, and creating a strategic plan for your future ownership.

Contact us today to discuss your acquisition plans.

10 steps to Business Continuity Planning

10 steps to Business Continuity Planning

10 steps to Business Continuity Planning

Digital communication and cloud technology have given us the ability to access company information, applications and communication channels. For many businesses this will allow you to keep at least some of your usual day-to-day operations ticking over.

However, there are a host of important business areas that you need to consider when developing your company strategy to deal with an emergency situation.

Here are 10 steps to business continuity planning

1. Location and workspace

Does everyone in the business have a good internet connection for remote working? Make sure you agree on the guidelines for maintaining workflow. Schedule regular online catch ups to check in and agree on the priorities.

2. Key products or services

Which products and/or services will you be able to offer? For the business to continue trading, you need to identify a core set of products/services. Review which product/services will bring in the required revenue and cashflow, and which activities in the business should therefore be classed as essential.

3. Key staff and resources

Who are the core people you need for the company to operate? Based on your decisions regarding essential activities, identify who your key management and staff members are. Think about how much resource is needed to trade, how you’ll get approvals and sign-off and what critical knowledge needs to be shared within the team.

4. Key contacts and connections

Who are your main stakeholders outside the business? And which of these are vital to the running of your business? Make a list of your key suppliers, service providers, property contacts and customers and ensure you can have open communication with all these connections. Also, look at alternative suppliers so you can minimise any disruption to your operations.

5. IT equipment, data and infrastructure

What equipment, tools and software do you need to continue working? Essential hardware and software will include laptops, tablets or smartphones for your staff, paired with cloud services, video conferencing, communication apps and effective, secure access to your customer and business data.

6. Plant and manufacturing equipment for essential businesses

If you’re a bricks and mortar business, or a product-based manufacturing business, what equipment do you need to carry on your operations? This will include any machinery, hardware equipment and vehicles needed to manage the essential operations you’ve identified for the business.

7. Financial management

How will you access your key financial numbers during any outage? It’s sensible to move to a cloud-based accounting system NOW, so you have continuous, uninterrupted access to your financials. A platform like Xero online accounting allows you and your advisers to see those all-important figures.

8. Cashflow management

How are you going to ensure you maintain a positive cashflow position? We can help put a process in place to run regular cashflow statements. Use forecasting to project your cashflow position forward in time – so you can take proactive action to avoid any cash gaps in the near future.

9. Insurance

Does your current business insurance policy cover you for all emergency situations? Review all your existing insurance policies so you understand what your policy covers. Securing the business in all scenarios should be your focus here.

10. Leadership 

Who could take over if you (the owner/MD/CEO), is left unable to run the business? Having a nominated deputy, with a clearly defined chain of command, means you can be confident that the company will be in safe hands, even if you’re indisposed.

In times of crisis, maintaining business continuity becomes paramount. While digital communication and cloud technology can enable remote work for many aspects of your operations, certain critical functions require specialized attention. This is where outsourcing services, such as bookkeeping and payroll, can play a pivotal role in ensuring your business stays afloat, especially during times of crises.

Benefits of outsourcing


Expertise

Professional bookkeeping and payroll service providers, like First Class Accounts Ovens & Murray, bring specialised knowledge and expertise to the table. We can efficiently handle complex financial transactions, ensuring compliance.

Time Savings

Outsourcing allows you to focus on core business activities. You can redirect your time and energy toward dealing with the emergency situation at hand, knowing that your financial and payroll processes are in capable hands.

Cost-Efficiency
Outsourcing can often be more cost-effective than hiring and training in-house staff. You eliminate the need for salaries, benefits, and ongoing training while gaining access to a team of experienced professionals. This is also beneficial if there is an emergency situation as the organisation you have outsourced to is unlikely to be affected by the emergency. 

Business Continuity
Outsourcing mitigates the risk of disruptions caused by staff turnover, leaves of absence, or unexpected events. Your financial processes continue without interruption, maintaining cash flow and stability.

Considering the essential role that bookkeeping and payroll services play in your business continuity plan, it's wise to explore reliable partners like First Class Accounts Ovens & Murray. Our expertise and dedication to your financial well-being can be a vital asset when navigating uncertain times.



Go walking keep you and your business healthy

Go walking: keep you and your business healthy

Go walking: keep you and your business healthy

Being able to run a business from a laptop is an amazing thing. But it does mean that you spend a LOT of time sitting in front of a screen not being very active.

Research shows that office workers spend 75% of their waking hours sitting down – and that’s not great for your health.

A good walk may well be the answer to this issue, with walking being a great way to get yourself fit and to add some energy to your business thinking too.

Get active and become a more effective leader

Sitting down for long periods is not healthy. That’s the undeniable truth of being a sedentary entrepreneur that spends hours each day looking at a computer screen or mobile device. Sitting down slows your metabolism, burns no calories and leaves our muscles to waste.

To make your working day more healthy:

Go for a walk every day

Whether it’s walking to your office space, or scheduling a lunchtime walk around the block, it’s important to be active. A 30-minute walk ups your step count, raises your heart rate and can burn off between 100 to 300 calories – all good things to include as part of a healthy lifestyle for the modern entrepreneur.

Arrange 'walking meetings' with staff and clients

Meetings and 1-2-1s don’t have to happen sitting on a chair. Instead, take a stroll and chat with your clients, employees or suppliers as you walk. It helps keep the conversation flowing and gets you and your attendees breathing in some fresh air and interesting scenery.

Take time to walk and think

The best ideas can appear during a walk, without the pressures of a formal office setting. Sometimes a change of location can work wonders for your thought process, especially if you turn off your devices and don’t have the distractions of the office.

Walk between meetings

Taking your car to meetings may be quicker, but why not walk between your client meetings and get yourself fitter. By walking, you're more sustainable, healthier and don't waste so much money on fuel or transport costs.

The benefits of being an active entrepreneur

Time spent walking isn’t wasted. It’s a way to keep active, to refresh your business ideas and to place a better focus on your health, wellbeing and stress levels.

If you fancy having a ‘walking meeting’ for your next catchup, we’d be delighted to stroll with you while we talk through your plans for the business. Fresh air and business advice could well be the best way to get the support and strategic tips you need.

Get in touch to book a walking meeting.

Proving your ongoing business viability through 5 financial reports

Proving your ongoing business viability through 5 financial reports

Proving your ongoing business viability through 5 financial reports

Whether you’re applying for government subsidies, taking out a business loan or seeking investor support, you need to be able to demonstrate your ongoing viability as a business.

To prove this viability, it’s important to have the right financial information at your fingertips. This information is also just as important for your own internal planning and decision-making.

So, where do you start and what are the reports that you’ll need?

The numbers that prove you’re a business with a future

Any lender or government body wants to know that your business has a future.

As the owner, you may believe in the destiny of your company, but you also need the numbers to reinforce this argument. Banks, lenders and investors are taking a risk in backing you. Because of this, they want to know that you’re capable of making the agreed repayments, and that the business is in a financial position to deliver profits and payouts for investors.

Before investing in your business, organisations will want to see:

  • Evidence of a healthy sales pipeline and sales revenue
  • Manageable debt that’s not eating into your capital
  • A positive cashflow position that covers your main costs
  • Forecasts that show stability or growth in your revenues
  • A meaningful business strategy for the next two to five years of growth

The data you need to plan your future

You can’t run a business on a wing and a prayer. With so many different ways to track and record your business data, there’s no excuse for not being up to speed with your performance, your targets and your forecasted sales, cashflow, debt and profits.

This information isn’t just useful when approaching investors and lenders. It’s also vital for your own strategic thinking, your business planning and your internal decision-making

Crucial management information to know will include:

  • Your targets and budgets for the upcoming period
  • Your sales and financial performance against these targets
  • Your basic financial position and health
  • Your forecasts for future sales, cashflow and end profits

The 5 key reports that define your company’s growth

Today’s cloud accounting software makes it a breeze to produce detailed and informative financial statements. These are the main statements and reports to focus on:

Business plan

Your business plan is a written document that outlines the company's goals, strategies and financial projections for future success. It’s your route map for the business journey that lies ahead, and a crucial document when approaching investors.

Sales reports and forecasts

Sales reports give a historic summary of your past sales data, so you can track how you’re performing. Sales forecasts project this data forward in time to show future sales trends and potential sales growth you may achieve.

Revenue forecasts

A revenue forecast is a projection of your expected income or revenue for a specific period. Being able to track and forecast your revenue position is vital information when carrying out financial planning and decision-making.

Cashflow forecast 

A cashflow forecast is an estimate of your expected inflows and outflows of cash over a specific period. By forecasting these cash inflows/outflows you can aim to keep the business in a ‘positive cashflow position (more cash coming in than cash going out).

Financial statements

The main financial statements to keep your eye on will be your:

  • Cashflow statement – shows your current cashflow position, so you can make the most informed decisions about spending and cost management.
  • Balance sheet – shows your present assets, liabilities, and equity. It’s a snapshot that reflects the company’s financial position at a specific point in time
  • Profit and loss statement (P&L) – a breakdown of the income coming into the business, and the expenditure going out. Crucial for managing your profitability.
  • Aged debts – categorises and analyses your outstanding customer invoices, based on when they should have been paid. Keeping on top of this helps to speed up payment and improve your cashflow position.

Talk to us about proving your business viability

Having the data and evidence to prove you’re a viable and stable enterprise is crucial. It’s these numbers that will help you plan your growth and access the investment you need to scale.

We’ll help you create a detailed business plan, revise your strategy and produce all the financial and non-financial statements you’ll need to make informed business decisions.

Get in touch to talk about your financial reporting.

Cost of a new employee

The cost of a new employee

The cost of a new employee

When you’re calculating pay rises, it’s important to think about more than just how much you can afford. You also need to consider the true cost of replacing that employee.

Low pay rises can be unexpectedly expensive

It’s surprisingly common for businesses to offer low pay rises, only for workers to feel undervalued and resign. The employer is left with all the upfront costs of replacing them, plus paying the salary, plus training the new employee and lost productivity as they learn the ropes.

Some estimates put the cost of a new employee at around 40% of their salary and a 2021 Australasian survey put the price at an average of $23,860 per worker.

Overall, that low pay rise could cost your business a lot more than you bargained for.

Not paying enough might just cost you an employee

If you run the numbers you’ll see the impact that an insufficient pay rise can have.

Let’s say you employ Ashley, an office manager who is paid $60,000. You offer Ashley a 4% pay rise, which will cost you around $2,400 more each year. With inflation running at over 7%, Ashley feels this isn’t enough and finds a job paying $68,000 almost immediately.

If you had provided Ashley with a 10% pay rise, it would have cost you around $6,000 more each year and you would still have your employee. Finding a new employee could cost you $20,000 or more.

Running the numbers

Make sure you understand salaries in your industry, and think about inflation, when you calculate pay rises.

Also consider how easy it would be to replace the person and how much value they bring to your business.

And think about extra benefits you could offer a valuable team member: do they want more flexibility or a four-day week?

We can run the numbers for you before your remuneration reviews or if you are looking to hire. 

If you have any questions about pay rises or hiring this year, get in touch – we’d love to hear from you.

Take care of yourself not just your business

Take care of yourself, not just your business

Take care of yourself, not just your business


Being a business owner can be stressful. When the buck stops with you, it can be easy to let the pressure mount up and to discount your own wellbeing.

But taking care of your own mental health is equally as important as taking care of the business.

Research from MYOB showed that 53% of business owners suffer from stress and anxiety relating to the running of their business.  So, what can you do to take care of your own mental health and work mindfullness into your usual life routines?

Ways to nurture your wellbeing as an entrepreneur


Looking after your mental health is as important as looking after your balance sheet. That’s the reality. So, having an improved focus on rest, wellbeing and talking about your struggles is a big part of moving towards becoming a better business leader.

For example:
Don't overwork yourself
It's tempting to work every hour that's available, in an attempt to meet your goals. But working yourself into the ground is, ultimately, a destructive thing to do. If you're tired and burnt out then you're in no position to lead the company. Try to stick to set working hours, and avoid working 60-hour weeks wherever possible. Sleep, rest and downtime are vital.

Schedule time for non-work-related activities
Make sure you have time blocked out for things that aren't work. That might be a walk in the countryside, time with your kids, or a game of tennis. The aim is to take yourself away from the stresses of the business and to give yourself a broader life outside the company. It's a chance to have fun, to relax or to be someone who isn't just 'the boss'.

Take up an activity that promotes wellbeing
There are plenty of pastimes that can help you bring down your anxiety levels and bring you to a calmer place. Yoga is a good way to stay fit, but also an excellent form of relaxation. Equally, finding time for meditation helps you to empty your mind of business concerns and allow yourself to become more grounded and calm. Even something as traditional as a fishing trip could help you to chill out and relax, away from a screen.

Talk about your worries, concerns and anxiety
If business-related stress is building up, the worst thing you can do is keep it all bottled up. It's beneficial to open up and talk about this anxiety. This could be with a partner, a fellow entrepreneur, your accountant or even a professional counselor. Be transparent about your state of mind and you’ll find people are more than willing to listen, understand and offer some support.

Talk to us

As your bookkeeper and adviser, we’re in the perfect position to help you open up about your business worries. We know your business inside out, and we know the common threats, challenges and goals that will be on your mind.

Come and talk to us about your business worries and let us take some of the weight off your shoulders. A chat can be the start of a whole new way of thinking about your own wellbeing.
5 Business Challenges and How to Beat Them 1

5 business challenges and how to beat them

5 Business Challenges and How to Beat Them

Founding, building and growing your own small business is a hugely rewarding experience for many people. But the road ahead isn't always smooth.

There are common challenges that crop up and ongoing issues that need to be factored into your business plan, your strategy and your own personal thinking.

So, what can you do to beat these challenges and make the journey as frictionless as possible?

5 proactive ways to overcome your business challenges

We’d all love to know what lies around the corner when it comes to the future path of your business. The truth is that every business journey is unique. But there are common challenges that every owner-manager or CEO will be faced with – and being prepared for these hurdles is the best way to leap over them and take each challenge in your stride.

We’ve highlighted five common challenges and the simple ways to overcome them:

Uncertainty 

No-one has a crystal ball to know exactly what's coming around the corner. But there are ways to be prepared for some unknown circumstances. You can't fully predict the main external threats like government policy, economic conditions or freak weather conditions. But you CAN use forecasting and scenario-planning tools to build up contingency plans so you have a Plan A, Plan B and even a Plan C. With forecasts of your business data, finances and industry trends, you can be ready to react, pivot and take positive action.

Competition

Small businesses often face stiff competition from larger, more established companies. To stay ahead of the curve, it's important to be nimble and agile. It's also vital to find your niche and to know precisely why your customers value your offering. By ploughing a unique furrow and keeping your customers happy, you can give yourself an edge over larger, slower-moving corporate-size competitors.

Access to capital

It can be a struggle to secure funding as a startup, particularly if you have limited financial resources or a poor credit history. Having a detailed funding strategy is a crucial way to overcome this problem. Keep your finances in order and make sure you have in-depth financial reports to show banks, lenders and investors. It's also helpful to focus on paying suppliers on time, keeping debt levels under control and ensuring your cashflow is in a positive position. These are all excellent ways to improve your business credit rating and show you're a stable, risk-free prospect for lenders.

Hiring and retaining employees

Attracting and retaining talented employees is difficult, especially during the ongoing talent shortage. Offering competitive salaries or benefits packages can be one way to attract people. But it's also important to think about your brand reputation, your sustainability credentials and your CSR policy – all things that Millenial and Gen Z workers value alongside decent pay and benefits packages. Employees want to be proud of where they work, so make your company a progressive, satisfying and rewarding place to work.

Keeping up with technology

Business technology is evolving at a rapid pace. It can be daunting keeping up with all the available apps, tools and software solutions that are aimed at your business. The trick is to be informed but selective about the apps you use.

Start with the operational and financial needs of the business and look for apps that can automate, improve efficiency or provide improved data and management information. Talk to us about implementing the essential apps are in your industry. And do your research and homework before you choose any software solution to add to your app stack.

Talk to us about being an agile small business

Looking to the horizon for the upcoming pitfalls is essential as an ambitious and informed business owner. We can help you generate the most informative management information, to keep you agile and ready for what lies around the corner.

We’re also on hand to discuss your ongoing strategy, how to react to upcoming risks and the best ways to access capital and manage your company’s finances.

Arrange a meeting and let’s see what the future may bring for your business.

12 ways to improve business performance

12 ways to improve business performance

12 Ways to Improve Your Business Performance

Are you looking to improve business performance and take your company to the next level?

We understand the challenges you face in today's business landscape. That's why we're here to help you maximise your business performance with 12 simple yet powerful strategies.

12 simple yet powerful strategies to maximise your business performance

1. Harness Technology

In today's world leveraging technology is crucial for improving business performance.

Evaluate your business processes and identify areas where technology can streamline operations, improve communication, and enhance efficiency.

 Explore the best software applications, automation tools, and digital platforms that align with your business needs. For instance, you can implement accounting software, such as Xero, to streamline financial processes, or customer relationship management (CRM) software to improve client interactions.

By embracing technology, you'll reduce manual work, increase accuracy, and free up time for more strategic initiatives.

2. Eliminate Distractions

Time is the scarcest resource for businesses, so it's crucial to identify and eliminate distractions that hinder productivity.

Start by evaluating your daily activities and pinpoint tasks or meetings that consume excessive time without yielding significant results. Consider reducing standard meeting durations, implementing efficient communication channels, delegating non-essential tasks, and eliminating any unnecessary administrative work.

By streamlining your workflow and focusing on high-value activities, you'll make better use of your time and energy.

3. Say Goodbye to Bad Customers

While it may seem counterintuitive, holding onto unprofitable or troublesome customers can drain your resources and hinder growth.

Take a close look at your customer base and identify customers who consistently delay payments, demand excessive support, or are simply not a good fit for your business. Whenever possible, transition away from these customers and redirect your efforts towards more profitable and mutually beneficial relationships.

This allows you to concentrate on clients who appreciate your services and contribute positively to your bottom line.

4. Invest More

Now that you've freed up time and resources, it's essential to reinvest them strategically.

Consider allocating the extra time towards researching and implementing new initiatives that will enhance your business performance. Whether it's investing in employee training and development, upgrading technology infrastructure, or expanding your product/service offerings, make sure to allocate dedicated time, key personnel, and funds to support these initiatives.

By investing wisely, you'll position your business for long-term growth and success.

5. Get a Plan

A clear roadmap is essential for navigating the challenges and opportunities of running a business.

Take the time to develop a comprehensive business plan that outlines your goals, strategies, and action steps. Start by defining your business's mission, vision, and values, then identify your target market, competitive advantages, and growth opportunities. Break down your goals into actionable tasks with specific timelines and milestones.

Regularly review and update your plan to adapt to market changes and ensure you're on track to achieve your objectives.

6. Reconfigure

Surrounding yourself with the right people is critical for driving business performance.

Evaluate your team and identify individuals who may not align with your vision, show resistance to change, or fail to contribute positively to the company culture. While it may be a difficult decision, consider parting ways with these individuals to create space for growth and success.

By nurturing a team of motivated, aligned, and talented individuals, you'll foster a positive work environment and maximise productivity.

7. Focus on Value-Add

Stand out from your competitors by focusing on providing exceptional value to your customers.

Take the time to understand their needs, pain points, and desires. Tailor your products or services to address those specific needs and exceed expectations. Look for ways to go above and beyond in terms of quality, customer service, or unique features.

By consistently delivering value and making a positive impact on your customers' businesses, you'll foster loyalty, drive customer satisfaction, and generate positive word-of-mouth.

8. Be Different

Differentiation is key to attracting the right clients and employees who align with your business goals.

Identify your unique selling proposition and leverage it to position your business as a desirable choice in the market. Assess your strengths, specialised expertise, or exceptional customer service that sets you apart from competitors. Showcase your unique qualities in your marketing.

By emphasising what makes you different, you'll attract ambitious, growing, and engaged clients who appreciate the value you offer.

9. Deploy Strategic Marketing

Developing a well-defined marketing plan is essential for expanding your reach and increasing market penetration.

Allocate a percentage of your budget specifically for marketing efforts. Leverage a mix of traditional and digital marketing strategies to amplify your brand presence.

By strategically deploying marketing tactics, you'll generate brand awareness, attract new leads, and ultimately drive business growth.

10. Ask for Referrals

Word-of-mouth referrals remain one of the most powerful and cost-effective ways to acquire new customers.

Actively seek out referral relationships and develop partnerships with complementary businesses or industry influencers who can recommend your products or services. Encourage your satisfied customers to refer their friends, colleagues, or business associates to your company. Implement a referral program that rewards customers for successful referrals.

By leveraging the power of referrals, you'll tap into a network of quality leads who are more likely to convert into long-term, high-value customers.

11. Keep on Top of the Numbers

Monitoring your business's financial health and performance is crucial for making informed decisions and ensuring long-term sustainability.

It's essential to have accurate and up-to-date information on your cash flow, revenue, expenses, and profitability. Regularly review financial statements, such as profit and loss statements, balance sheets, and cash flow statements, to gain insights into your business's financial position. Additionally, identify key performance indicators (KPIs) specific to your industry and business goals. These metrics may include revenue growth, gross profit margin, customer acquisition cost, or inventory turnover.

By tracking these metrics consistently, you'll have a clear understanding of your business's financial performance, identify emerging trends, and make data-driven decisions to optimise your operations.

12. Take a Break

As a business owner, it's easy to get caught up in the day-to-day demands and responsibilities. However, it's essential to recognise the value of taking breaks and having time away from your business.

Stepping away allows you to recharge, gain a fresh perspective, and come back with renewed enthusiasm and inspiration. This break can help alleviate stress, prevent burnout, and foster creativity. When you return to your business, you'll have a clearer mindset, improved decision-making abilities, and the energy to propel your business forward.

Prioritise self-care and ensure you schedule regular breaks to maintain your well-being and maximise your long-term productivity.

A holistic approach to improve business performance

Remember, running a successful business requires a holistic approach that encompasses financial management, strategic decision-making, and personal well-being.

By incorporating these 12 tips into your business practices, you'll further enhance your business performance and create a sustainable foundation for growth.

At First Class Accounts Ovens and Murray and Busy01 Consulting, we're here to help you improve business performance. Our expert services in bookkeeping, payroll, app integration, forecasting, and more can streamline your operations.

Let's maximise your success together. Contact us today.

Using data analytics to give your business a competitive advantage

Using data analytics to give your business a competitive advantage

Using data analytics to give your business a competitive advantage

Data analytics is rapidly changing the way businesses are operated. By making use of your financial and non-financial data, you can quickly start to gain a deeper insight into your operations, performance and financial management.

Data-driven decisions are quickly becoming the norm, for even the smallest business. Data analytics allows helps you spot the patterns, understand the data trends, and preview the upcoming threats and opportunities for improvement.

Taking a deep dive into your data

Data analytics has become a crucial tool for small business owners that want to stay competitive and grow their operations in the most informed way possible.

By collecting, analysing and making sense of data, you can gain valuable insights into your performance. This means you can quickly identify the areas that need improvement and the opportunities in the market – while making data-driven decisions about your future

Deliver the best insights from your data

Calculate which data and metrics are most important to the business

What are the key numbers and drivers of success for your particular business? By analysing your data, you can determine which data and metrics are most important to your business and track these numbers in your cloud accounting platform, like Xero, or forecasting app, like Futrli.

Track KPIs in your software stack

Your cloud-accounting platform can provide a dashboard that shows all your performance indicators (KPIs) key in one place.

To add to this, you can also integrate with industry specific or tailored reporting apps to create detailed management information and reports. Talk to us about integrating the appropriate apps for your business to help you dive into your data.

Tracking and reporting on these key numbers helps you analyse your data, create detailed breakdowns of your business information and monitor your sales, business and financial performance in real-time.

Look for the patterns and opportunities in the data 

What you’re looking for in your data is the trends, patterns and insights that will help you become a better business.

Pull out the trends in your customers’ behaviour, spot opportunities for growth and optimise your operations, to help push the company towards success.

Non-financial data about customer behaviour and experiences can also be invaluable. When you know your customers expectations and spending habits, that gives you the foundations to tailor your products and services to their needs. It also helps drive sales, revenues and get a better return on investment (ROI) from your operations.

Use AI to analyse your data

With the help of artificial intelligence (AI) and machine-learning applications, you add the ability to sift, filter and compare your data in superhuman ways.

AI can process and analyse data at a speed and volume that would be impossible for a human being. Software can measure progress towards goals or detect variances in budget numbers, flagging up these insights as notifications in your dashboards and management information.

Keep yourself ahead of the competition

With the right smart data-analysis tools at your fingertips, you’ll make informed decisions that help you stay ahead of your competitors and new entrants.

These apps and tools help you identify new market segments, spot opportunities for growth and optimise your operations to stay competitive in the market. In the fast-moving digital age, keeping on top of your data is the fastest way to give your business a much-needed edge.

Talk to us about integrating data analytics apps in your business

Data analytics is an essential tool if you want to stay competitive and grow your operations.

We’ll help you integrate the appropriate apps to track the right data, produce the most insightful management information and deliver the insights for your business.

Whether your goal is improved business outcomes, cost savings, increased revenue or improved customer satisfaction, we’ll help you delve through the data and make informed decisions that will drive the future of your business.

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