How to set sales targets using accurate bookkeeping data
How to set sales targets using accurate bookkeeping data
Key takeouts
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Setting sales targets gives your business something measurable to work towards. It can help you plan sales activity and give you a benchmark against which actual results can be reviewed.
The quality of the information you use to set those targets matters.
If your bookkeeping is current, you can see what the business has actually sold, when sales occurred, which periods were stronger or quieter and how much money is still owing from customers.
This gives you a more reliable starting point than choosing a percentage increase from last year and hoping the numbers work.
Regular bookkeeping and reporting also mean you can review your actual sales against your targets throughout the year rather than waiting until much later to discover the result was different from what you expected.
Review your sales targets as your business changes
Sales targets may need to change as the business changes.
Your sales can be affected by seasonal demand, customer changes, staffing levels, pricing changes or simply a stronger or quieter period than expected.
This is where current bookkeeping becomes useful.
Rather than relying on what you think has happened, your accounting records can show actual sales for the period and how they compare with previous months or years.
Regular reporting gives you the opportunity to compare those results against your sales targets and identify differences earlier. You can then decide whether the target still makes sense or whether there are other areas of the business that need further investigation.
First Class Accounts Ovens & Murray helps keep this information current so you are reviewing actual business numbers rather than working from incomplete records.
Understand the numbers behind your sales
Before setting a sales target, it helps to understand what has already been happening in the business.
Your bookkeeping records can show previous sales, monthly or seasonal patterns, outstanding customer invoices and changes in revenue over time.
Depending on your accounting system and the information being recorded, you may also be able to review sales by customer, product, service or another category that is useful to your business.
This information gives you a factual starting point for setting future targets.
It also gives your accountant, business adviser or internal management team better information to work with when broader planning decisions need to be made.
The role of First Class Accounts Ovens & Murray is to make sure the underlying bookkeeping is accurate, current and structured in a way that gives you useful information from your accounts.
Important steps for setting sales targets
Sales targets are more useful when the information behind them is reliable.
Before setting or reviewing your targets, make sure your bookkeeping is current, bank accounts are reconciled and sales have been recorded correctly.
You can then use that information to look at previous performance and compare future targets against actual results.
Understand what your sales numbers are showing you
Turnover is one of the figures you may use when setting sales targets, but it should be viewed alongside the rest of your financial information.
Current bookkeeping allows you to see the sales that have been recorded for a particular month, quarter or year and compare them with previous periods.
Your profit and loss report can then provide additional information about income and expenses for the same period.
First Class Accounts Ovens & Murray can make sure transactions are recorded correctly and reports are kept current so you have accurate information available when reviewing sales performance.
Where more detailed advice is required around profit targets, margins, pricing or broader financial strategy, those current records also give your accountant reliable figures to work from.
Make your targets SMART
Sales targets should be SMART: Specific, Measurable, Achievable, Relevant and Time bound.
Once a target has been set, your bookkeeping and reporting can help you measure progress against it.
Rather than waiting until the end of the financial year, you may choose to review sales monthly or quarterly depending on how your business operates.
For example, if you have set a monthly sales target, regular reporting can show the sales recorded for that month and how the result compares with your target.
The important part from a bookkeeping perspective is having current records available when you need them.
If several months of transactions are still waiting to be entered or reconciled, it becomes much harder to know whether the business is tracking as expected.
Track the sales information available in your systems
Your accounting records can provide more information than a single total sales figure.
Depending on the way your accounting system has been set up, you may be able to review sales by customer, service, product, location or another category relevant to your business.
You can also review outstanding invoices and customer payment patterns.
This information can help you understand where recorded revenue is coming from and whether customers are paying within expected timeframes.
Good system setup matters here. First Class Accounts Ovens & Murray works with accounting platforms and connected business apps, helping businesses establish processes that reduce duplicated work and improve the quality of the information being recorded.
When systems are connected properly, it becomes easier to access useful information without manually piecing it together from different places.
Use historical information when forecasting sales
Previous sales data can provide a useful starting point when preparing a sales forecast.
Current bookkeeping allows you to compare sales across different periods and identify patterns that may be relevant when looking ahead.
You might compare this month with the same month last year, review quarterly results or look at how sales changed during particular seasonal periods.
The figures can then be used as part of your forecasting process alongside other information you know about the business.
First Class Accounts Ovens & Murray can help make sure the historical information you are using is complete and current. If the bookkeeping is behind or transactions have been recorded inconsistently, your historical comparisons may be less useful.
Fill the gaps in your financial information
Before relying on your sales figures, check that the underlying bookkeeping is complete.
Are all sales entered? Have bank accounts been reconciled? Are customer payments allocated correctly? Are outstanding invoices genuinely still outstanding?
Small gaps in the records can change what your reports are telling you.
For example, an invoice may appear overdue because a payment has not yet been allocated correctly. Sales may appear lower because transactions are still waiting to be entered.
Keeping the accounts current helps reduce these gaps and gives you better information when reviewing your sales targets.
This is a core part of reliable bookkeeping. First Class Accounts Ovens & Murray keeps the day to day financial records up to date so business owners do not have to spend time trying to work out whether the figures in front of them are complete.
Connect sales targets to cashflow
Reaching a sales target does not necessarily mean the same amount of money has arrived in your bank account.
If customers are invoiced on payment terms, there can be a delay between recording the sale and receiving the money.
Your bookkeeping records can help you see both sides of this.
Sales reports show the revenue being recorded, while your accounts receivable information shows what customers still owe and when those invoices are due.
At the same time, payroll, super, suppliers, GST, PAYG and other commitments continue to fall due.
This is why sales information and cashflow should be reviewed together.
First Class Accounts Ovens & Murray helps maintain accurate debtor records, payment information and bookkeeping reports so you have a better picture of what has been sold, what has been paid and what is still outstanding.
Review targets using current bookkeeping data
Sales targets become much easier to monitor when your bookkeeping is up to date.
You can compare current sales against previous periods, review outstanding invoices and access reports without first having to catch up months of transactions.
This also means information is available when you need to speak with your accountant, review your budget or make other business decisions.
Reliable bookkeeping is the foundation underneath that reporting.
With First Class Accounts Ovens & Murray managing the day to day bookkeeping, reconciliations and reporting, you have current financial information available throughout the year rather than having to reconstruct it later.
Keep the numbers behind your sales targets current
You can set the sales target yourself. The important part is having accurate information available to measure what actually happens.
First Class Accounts Ovens & Murray can help keep your bookkeeping current, reconcile your accounts, maintain debtor information and provide regular reporting so you can see how sales are tracking over time.
If your financial records are behind or your reports are difficult to rely on, talk to us about improving the bookkeeping and reporting behind your sales targets.
Frequently asked questions
How can a bookkeeper help with sales targets?
A bookkeeper can make sure the financial information used to review sales targets is current and accurate. This includes recording sales, reconciling accounts, maintaining debtor information and producing regular reports that show actual business performance.
What bookkeeping reports are useful when reviewing sales targets?
Sales reports, profit and loss reports and accounts receivable reports can all provide useful information. The reports that matter most will depend on how your business operates and what information is being recorded in your accounting system.
Why should sales targets be reviewed alongside cashflow?
A sale may be recorded before the customer actually pays. Reviewing sales alongside accounts receivable and cashflow information helps you see how much has been sold, how much money has been received and what is still outstanding.
