5 strategies for better cash flow

Managing cash flow effectively is crucial for the health and success of any business. It's about more than just monitoring what comes in and what goes out; it's about strategic planning and timely actions, particularly when it comes to invoicing and managing receivables. 

At First Class Accounts Ovens & Murray and Busy01 Consulting, we understand the challenges businesses face and have proven strategies to help improve cash flow management.

The Foundation: Efficient Invoicing

The cornerstone of maintaining a better cash flow is efficient invoicing practices. 

Invoicing promptly and accurately ensures that your cash flow remains positive, allowing you to cover operational expenses and invest in growth opportunities. 

Utilising tools like Xero’s invoice reminders can significantly enhance your ability to follow up on outstanding payments, encouraging quicker settlements from customers.

Key Strategies 

Maintain Accurate and Current Books

Keeping your financial records up-to-date provides clarity on your financial status, enabling more informed decision-making. Accurate bookkeeping helps in identifying trends, potential shortfalls, and opportunities for improvement.

Firm Credit Control Policies

Establishing and enforcing clear payment terms is essential. While maintaining professionalism and politeness, it's important to be assertive about your payment expectations. Monitoring accounts receivable turnover closely allows for timely interventions, reducing the chances of payment delays.

Simplify Your Accounting Processes

Complexity can be the enemy of efficiency. Simplified accounting practices make it easier to manage your business metrics and maintain a clear view of your financial health. This is where our expertise can be particularly beneficial.

Separate Personal and Business Finances

This is fundamental to gaining a true understanding of your business’s cash flow. Mixing personal and business finances can cloud your view of the business's actual performance and impact your financial decision-making.

Establish a Cash Reserve

A safety net of reserved funds can be a lifesaver during unforeseen financial challenges and also provides the flexibility to seize growth opportunities without the stress of financial constraints.

Actionable Steps to Enhance Your Cash Flow

Start by refining your invoicing process; make it a routine to issue invoices immediately after goods or services are delivered. This sets a professional tone and reduces the payment turnaround time. 

Following the strategies outlined above not only helps in collecting revenue more efficiently but also keeps your finances organised and your business prepared for whatever lies ahead.

How We Can Assist

First Class Accounts Ovens & Murray and Busy01 Consulting are here to guide you through the intricacies of cash flow management. From implementing the appropriate Apps to optimise your invoicing process to implementing effective strategies, our expertise can help you navigate the bookkeeping and cash flow aspects of your business with confidence.

Are you ready to take control of your business? 

Contact us for personalised guidance on bookkeeping, invoicing, cash flow management, and how to keep your business financially healthy. 

We can help you implement the appropriate Apps and practical strategies that align with your business goals. Get in touch today, and let's work together to secure the financial stability of your business.

Christmas gifts for your customers and team

As the festive season approaches, it’s a great time to let your customers and team members know how much you appreciate them. 

In a year that has presented its challenges, when it comes to deciding on Christmas gifts for your customers and team, finding the right balance between generosity and sensitivity is important. It’s not easy to know how much to spend or whether it’s appropriate to throw a party.

Let's explore some Christmas gift ideas that go beyond the traditional, and are appropriate for both your clients and team.

The traditional route: gifts, cards and donations

The traditional approach often involves food-related gifts like hams, hampers, or bottles of wine or spirits. While these can be easily ordered online and delivered, it's essential to consider potential delays and the possibility that recipients might be working remotely. To navigate these challenges, opt for non-perishable items or those with extended shelf life.

For clients who you have a close relationship with, consider personalised gifts that align with their personal interests.  This more personal approach demonstrates your attentiveness and can strengthen your professional relationship. Additionally, a handwritten card adds a personal and cost-effective touch that resonates well during the holiday season.

Another option is a making a donation on behalf of your clients or team members. This adds a meaningful element to your gift-giving as many people really appreciate an email or card that lets them know you’ve donated money to a charity on their behalf. For that extra touch you can include details like, “The local foodbank will use this donation to feed families on Christmas Day.”

Building Stronger Connections: Coffee, Lunch, and Face-to-Face Interaction

Treating high-value clients to a coffee or lunch can be a powerful gesture. This not only allows for a more personal connection but also creates lasting memories. While this approach may involve a higher cost, the impact on client relationships can far exceed that of a traditional gift.

Consider the preferences of your team when deciding on gifts for them. While hampers are a classic choice, it may not be universally preferred. A Christmas bonus is appreciated, but it's essential to consider the tax implications. A supermarket voucher, on the other hand, retains its full value, providing a practical and tax-efficient alternative. Engage with your team to understand their preferences; some may value a paid day off more than a physical gift.

Budgeting for Generosity: Tailoring Gifts Based on Relationships

Working out how much to spend on each client can be challenging. One approach is to categorise clients based on their spending with your business and their overall value to your business.

Consider giving high-value clients more substantial gifts, while smaller clients may receive more modest yet thoughtful tokens of appreciation.

Need help with Christmas budgeting?

If you find yourself wondering how much each client has spent or are unsure about your Christmas gift budget, we're here to assist.

Get in touch with us, and we'll analyse the numbers to provide insights tailored to your business. We'll help make sure your generosity aligns with your financial capabilities, making this festive season memorable for both you and your clients.

Get in touch and we’ll run the numbers to give you the insights you need.

Plain English guide to cashflow

Why is cashflow so central to good financial management? Here's our plain English guide.

What is cashflow?

Cashflow refers to the movement of money into and out of your business over a specific period.

In the most basic terms, cashflow is the process of cash moving out of the business (cash outflows), and cash coming into the business (cash inflows). The ideal scenario is to be in a ‘positive cashflow position’. This means that your inflows outweigh your outflows – i.e. that more cash is coming into the business than is going out.

When you’re cashflow positive, the main benefit is that you have the liquid cash available to fund your daily operations and debt payments etc.

On the flip side, if you’re in a negative cashflow position, this can be a red flag that the business is facing some financial challenges – and that some serious cost-cutting and/or revenue generation is needed.

How does cashflow affect your business?

Not having enough liquid cash is one of the biggest reasons for companies failing. So it’s absolutely vital that you keep on top of your company’s cashflow position.

Five key cashflow areas to focus on will include:

1. Monitoring your cash inflows and outflows – this means regularly tracking your cash inflows from sales, loans and investments, as well as managing your cash outflows from expenses, purchases and debt repayments.
2. Managing your account receivables and payables – efficiently managing your customer receipts and supplier payments helps smooth out your inflows and outflows – and delivers stable cashflow that’s easier to predict and manage.
3. Getting proactive with your budgeting and forecasting – creating realistic cashflow budgets and forecasts helps you predict your future cash position. By anticipating your future cash needs, you can actively plan for potential shortfalls or surpluses.
4. Being in control of your stock inventory – having excess stock in your warehouse ties up cash. So, it’s a good idea to optimise your inventory levels and to only manufacture/order the items you need on a day-to-day basis.
5. Investing in your cash reserves – with emergency cash reserves in the bank, you know you have the funds to handle unforeseen cashflow issues or sustain your operations during lean periods. This makes your whole cashflow position more stable.

How can our firm help you with cashflow management?

Positive cashflow is the beating heart of your business. Working with a good bookkeeper and adviser helps you keep that cashflow healthy, stable and driving your key goals as a company.

We’ll help you keep accurate records, track your inflows and outflows and deliver the best possible cashflow position for the business.

Get in touch to chat about improving your cashflow.

Keeping your cashflow strong in tough times

Small businesses are particularly vulnerable in tough economic times.

When sales are slow, there are still overheads and salaries that need to be sorted.

At First Class Accounts Ovens and Murray, we understand that the key to staying afloat and continuing to thrive during this time is pre-planning and forward thinking.

Here are some tips to help your business thrive in these difficult times:

Get a clear picture of your payroll and planned expenses

It's important to have a detailed understanding of your business's expenses so that you can plan for any potential shortfalls.

Make sure you have a clear picture of your payroll, and any other planned expenses that will need to be accounted for. If there’s even a possibility that there could be a shortfall, it’s essential to meet this head-on.

By forecasting and budgeting meticulously, you'll be able to better understand how you're placed to weather financial strains if or when they arise.

Invoice early

Sending invoices as soon as possible and in advance can help you receive payments sooner. By proactively billing your clients or customers, you increase the chances of receiving payment promptly. Offering a retainer or similar deal to regular clients or customers can also encourage them to book services or make purchases in advance, providing you with a cash flow boost.

Chase payment 

It's essential to follow up on any outstanding payments during tough times. Maintain strong communication with your clients and proactively remind them about their unpaid invoices. By initiating conversations and expressing the importance of timely payment, you can encourage clients to settle their dues promptly. Read 6 secrets to getting prompt payment here.

Talk to suppliers

A little honesty can go a long way. Being honest with your suppliers about your financial situation can lead to more flexible arrangements. Openly communicate with them and explore the possibility of extending a line of credit or negotiating alternative payment terms. Suppliers who value an ongoing business relationship may be willing to work with you to find mutually beneficial solutions.

Review Inventory

Evaluating your inventory can help identify potential cost-saving measures. Look for local suppliers who may offer cheaper alternatives, reducing shipping costs. Additionally, consider discussing alternative products with your suppliers that could help you lower expenses without compromising the quality or value you offer to your customers.

Review your costs

It’s also a good idea to do a general review of expenses. Business costs can creep up, and it’s a great idea to make a time to check on your expenses regularly, no matter what your financial situation. Review all of your regular payments and subscriptions as well as upcoming costs. There may be travel, functions or purchases which you can decide on an alternative approach to.

Talk to the bank or tax department

If you're experiencing tight cash flow, it's important to initiate early conversations with your bank and tax department. By discussing your situation, you can explore available options for financial assistance, such as credit facilities or tax payment extensions. Proactive communication allows you to put necessary arrangements in place and ensures you have the support needed to navigate challenging times.

Need help? 

We can help you implement strategies to protect your business for the long terms and help you alleviate cashflow worries.  Get in touch.

5 ways to ensure you get paid on time

Worrying whether customers will pay you on time is a continual concern for business owners.

Late payment can lead to cashflow issues, unpaid supplier bills and the need to dip into your own pocket to cover your operational expenses. If you can improve the speed and likelihood of customers paying on time, that's good news for your accounts receivable targets and the company's overall liquidity and cashflow position.

Speeding up payment times

A sale is not a sale until the customer has actually paid you. Whether you’re an online business taking payment through your website, or a B2B company that sends out monthly invoices, you need the comfort of knowing that payment will be fast, smooth and frictionless.

Here are 5 tips for making sure that customers pay you as seamlessly as possible:

For eCommerce businesses, offer payment gateways to simplify payment.

When a customer gets through to your checkout, it’s vital to make payment as easy as possible.

Some customers may prefer to pay on a card. But offering a choice of payment gateways gives the customer more options. Instead of forcing customers down one route include payment gateways like PayPal, Stripe, Apple Pay or Google Pay.

For companies using e-invoicing, put payment buttons on your electronic invoices

If you send out e-invoices to your customers, including payment buttons makes settling your bill as easy as clicking that button.

A payment button that’s linked directly to Paypal or Stripe removes several steps from the payment process. It’s straightforward and quick, getting you your cash without the hassle of BACs payments or transfers.

For businesses offering subscription services, automate those customer payments

When you’re offering a recurring, monthly service, you don’t want the hassle of sending out those invoices and getting involved in cash collection.

Think about automating the creation of recurring invoices in your accounting software, and get your customers to sign up to a Direct Debit platform, like GoCardless. Money is taken automatically on a pre-agreed date and the transaction matched in your accounts.

For retail companies, use card readers that sync with your accounting software

If you’re running a busy cafe or retail space, your customers just want to tap their card and go.

Integrating your card reader with your cloud accounting software removes all the tedious data entry and adding up of receipts. With a direct API between your POS card reader and your accounting platform, all the data is shared automatically.

For all B2B businesses, send your invoices out as early as possible

The sooner you issue an invoice, the sooner the due date will come around.

 If you’re working on a project basis, split the fee up into chunks and invoice out at key milestones throughout the project. It’s also a good idea to make your payment terms clear and enforceable on every invoice.

Payment within 14 to 30 days from the invoice date is a good standard to aim for (though 60 days, or even 90 days, is possible in some industries).

Fast payments improve your cashflow position and remove the need for time-consuming and stressful debtor chasing. By following these five tips, your customers have the smoothest route to paying you, and you get the cash that’s owed to your ASAP.

Talk to us about speeding up your payment times

We’ll help you review your payment process and cash collection to look for the main areas where you can make improvements. We can also integrate appropriate Apps for your business that can help you get paid on time.

Getting more from your procurement spending

Keeping the wheels of your business turning can be expensive. As part of your ongoing business cycle, you’ll need to buy the goods and services that keep you operational. This might be subscriptions to business software, raw materials for production or even accounting services.

But if you’re going to get the maximum value from this procurement process, it’s important to be fully in control of what you’re buying and how you manage these costs.

Managing your procurement in tough economic times

There’s no escaping the fact that cashflow is tight for many businesses at present. Globally, we’re experiencing a worldwide economic slowdown, alongside the pressures of a supply chain crisis that has pushed up prices and reduced margins.

Because of this, it’s important for you to keep a close eye on your procurement, so you can find the best prices, strike the best deals and keep your business in a positive cashflow position

If you’re using the most expensive logistics partner, or spending too much on raw materials, this can start to have a big impact on your profitability and your ability to grow.

5 key ways to enhance your procurement spending

Keeping your business in a positive cashflow position is all about ensuring your cash inflows (your income) outweigh your cash outflows (your costs).

When your procurement costs are high, it makes it a real challenge to maintain this positive cash position. The answer is to examine your spending and to proactively reduce your costs, improve your supplier terms and generate a tighter and more effective procurement process. If your procurement process helps you cut down on your spending, you’ll also improve the overall financial health of the whole business.

Here are 5 key ideas to help you get in control of your procurement:

1. Reduce your base cost per item

If you buy goods into the business, it’s important to think about your basic cost per unit. Your unit cost is difficult to control, but there are ways to reduce it. Try getting multiple quotes from a variety of suppliers so you can source a provider that offers the best mix of value, quality and reliability, at an economical price. Negotiation can also be an effective way to bring prices down.

2. Cut your logistics and delivery costs

Physical goods have to be transported to your premises and to your end customers. These logistics costs are an integral operational expense, but they can still be reduced as part of the procurement process. Search for carriers and logistics providers that offer the services you need and then see if they open to negotiation on prices. Ask if discounts are offered if you offer shorter payment terms or if you join a preferred customer program to help reduce prices.

3. Nurture the best supplier relationships

Nurturing good relationships with your suppliers sets the best possible foundations for your procurement management. Building that stability into your supply chain deepens trust and makes it easier to negotiate favourable terms. Put some effort into nurturing good relationships with your supplier and make sure you always pay on time. This helps to build a good reputation with your supplier, making your procurement process simpler and more cost-effective.

4. Reduce tax and duty costs

Whether you’re selling nationally or across borders, there are likely to territory-specific taxes and duties to pay when buying and transporting your goods. Working with a tax adviser who knows your industry and/or territories helps a great deal. They can check you’re paying the right taxes on your goods/services and that they’re correctly categorised for taxes like VAT or GST. Working with a customs broker also ensures you pay the correct duty on all your imports and exports.

5. Using tech to get in control of procurement

Business software is transforming the efficing of procurement. There are plenty of cloud-based procurement solutions available, giving you the benefits of 24/7 accessibility in the cloud and one point of truth for all your procurement data and reporting. This helps to streamline your internal processes, manage risk more effectively and keep a close watch on spending against budgets, cashflow and expected expenditure. By keeping yourself informed, you can manage your expenses by putting caps on spending, or switching to new suppliers that can offer you a better deal or cheaper prices.

Talk to us about your procurement management.

Taking the time to improve your procurement management is a no-brainer in the current climate. You’ll improve your cashflow, supplier relationships and your ability to ride out the slowdown.

Cashflow or Profit? Which is more important?

Cashflow and profit are two of the most important financial metrics for any business. But while they’re both related to the financial performance of a company, they measure different things.

Knowing the difference – and how cash and profit contribute to your success story – is a vital skill if you want your business to have the best possible financial health.

The difference between cashflow and profit

Understanding the technicalities of financial reporting can be daunting as a new entrepreneur. And even seasoned business owners can find it hard work resonating with the various financial reports that today’s cloud accounting software can produce.

But getting your head around the differences between cashflow and profit can be a gamechanger – especially when it comes to managing your working capital.

So, let’s look at the differences:

• Profit refers to the amount of money your business has left after subtracting all expenses from your revenue. It’s a measure of your company's financial success over a given period, whether that’s a month, quarter or a full 12-months.
• Cashflow is a process that measures the inflow and outflow of cash in your business. This includes both your operating and investment activities. Maintaining a ‘positive cashflow position’ is vital for meeting your financial obligations.

Why is it important to make a profit?

Profit is a measure of the financial success of your business. It’s also a key factor in your growth as an organisation. Healthy profits mean you have the surplus cash needed to reinvest in the business, and to pay yourself and your fellow shareholders healthy dividends.

However, you can only make a profit if you have enough liquid cash to keep operating – and this is where the importance of cashflow becomes paramount.

Why is positive cashflow so essential?

Poor cashflow is one of the biggest factors in most business failures. As the lifeblood of the company, cash is an essential ingredient in the financial mix. To operate effectively, you need more cash inflows than cash outflows. If not, you don’t have the cash to purchase raw materials, pay your workforce or buy the services that keep you operating.

Positive cashflow is all about ensuring that there’s more cash coming in than expenses going out. In this harmonious place of being in a ‘positive cashflow position’ you have liquid cash available exactly when you need it – and that’s vital for keeping the lights on in the business.

Talk to us about getting in control of your cashflow

Profit is an excellent measure of your financial success. But positive cashflow is the electricity that powers your business and keeps the wheels turning day in, day out.

Positive cashflow helps you:

• Stay operational, with enough cash in the kitty
• Meet your financial obligations as a company
• Invest in your expansion, growth and scale-up strategy
• Sustain your long-term success as an ambitious business.

Even a profitable business can face liquidity issues, so getting in control of your cashflow really should be top of your financial to-do list this year.

Get in touch to talk about your cashflow position.

6 Warning Signs You're Undercharging & tips to increase your prices

As we head through 2023, business owners are continuing to face a challenging year ahead. With the cost of living increasing and the possibility of more interest rate hikes, it is more important than ever to ensure that your business is charging appropriately for your services. It's important to have clients value your worth and understand that your time and expertise are valuable.

If you're unsure if you're charging enough for your services, here are 6 warning signs you're undercharging & tips to increase your prices. 

1. Flat pricing for two years or more

In most industries, prices increase slightly each year to keep up with the market. If you've kept your prices the same for two years or more, it may be time to review your fees and make sure that they're competitive.

While it's understandable to want to keep prices stable for your customers, leaving your prices unchanged for too long could lead to missed opportunities for revenue growth and leave you vulnerable to competitors who are adjusting their pricing.

In today's dynamic business landscape, where the cost of living and interest rates are constantly fluctuating, it's important to periodically review your pricing to ensure that it remains competitive and aligned with your business goals.

One potential solution to flat pricing is to adopt a dynamic pricing strategy, where prices are adjusted regularly based on market conditions, customer demand, and other factors. This approach can help you stay ahead of the competition and maximize your profits, while still offering value to your customers.

Another option is to consider offering tiered pricing, where you provide different levels of service at varying price points. This can give customers the flexibility to choose the level of service that best fits their needs and budget, while also providing you with opportunities for upselling and cross-selling.

By regularly reviewing your pricing and exploring different pricing strategies, you can ensure that your business remains competitive and profitable in 2023 and beyond.

2. Your profit margins are shrinking

If you find that your profit margins are shrinking despite working more hours or taking on more clients, it's a clear indication that your pricing is not aligned with your business goals. While it's important to stay competitive, it's equally important to ensure that your pricing allows you to generate the profits you need to sustain and grow your business.

To determine whether your profit margins are healthy, it's essential to track your expenses and revenues regularly. You can use accounting software or work with a financial management professional to help you analyze your financial statements and identify areas where you can cut costs or increase revenue.

By paying close attention to your profit margins and adjusting your prices accordingly, you can ensure that your business is on track to achieve your financial goals and thrive in 2023 and beyond.

3. Overworking with no room for expansion

If you're overworking yourself and can't afford to hire additional help, it's a sign that your prices are too low.

While being busy is a good problem to have, overworking yourself to the point where you can't afford to hire additional help is not sustainable in the long run. If you find yourself in this situation, it's a clear sign that your pricing may not be aligned with your business goals.

To address this issue, you could consider raising your prices to better reflect the value you provide to your clients. Additionally, you could look for ways to streamline your processes and increase efficiency, which can help you get more done in less time and reduce the need for additional staff.

Another option is to explore different pricing models, such as performance-based pricing or project-based pricing, which can help you charge for the value you deliver rather than the time you spend. This can give you more flexibility to scale your business and increase your profitability while still providing value to your customers.

By taking a strategic approach to pricing and exploring different pricing models, you can ensure that your business is profitable, sustainable, and able to grow in 2023 and beyond.

4. No questions asked about your quotes

If all of your new clients accept your quotes or charges without any questions or attempts to negotiate, it's possible that you're charging too little for your services. Your clients may be thrilled to be getting a good deal, but it's important to make sure that you're not undervaluing your skills and time.

So, if you find that all of your new clients accept your quotes or charges without any pushback, it may be time to reevaluate your pricing. While it's great to have satisfied customers, it's important to ensure that you're charging what your services are worth.

To address this issue, you could consider conducting market research to see how your competitors are pricing their services. You may also want to look at your pricing structure and determine whether it reflects the true value of your skills and time. If you're consistently undercharging, it may be time to adjust your pricing to better reflect your expertise and the value you provide to your clients.

5. Clients don't treat you well

Do your clients take you for granted or fail to appreciate the work you're doing? If so, it could be a sign that you're undercharging for your services. When clients feel like they're paying too little, they may not fully understand the value of your time and expertise.

To address this issue, it's important to communicate the value of your services to your clients. This could involve explaining your pricing structure and the amount of time and effort that goes into each project. It may also be helpful to set clear expectations upfront, including deadlines, project scope, and any additional fees that may apply.

Another solution is to cultivate a client base that truly values your services. This could mean shifting your focus to a more niche market or simply being more selective in the clients you take on. By working with clients who understand the value of your expertise, you can build stronger relationships and increase your profitability over time.

6. Overbooked and turning away clients

If your business is thriving and you're turning away clients because you're fully booked, it's a clear sign that you're in high demand and providing valuable services to your customers. However, if you're not charging enough for your expertise and time, you may be leaving money on the table and missing out on potential growth opportunities.

One effective solution to this problem is to raise your prices. By increasing your rates, you can maintain your level of service quality while also boosting your profitability. However, it's important to be strategic when implementing price increases. Research the market rates for similar services and adjust your prices accordingly. You don't want to price yourself out of the market or lose your existing clients, so consider implementing the price increase gradually or only for new clients.

Another alternative is to outsource services like bookkeeping and payroll as an effective way to free up your time and focus on revenue-generating tasks. By delegating these tasks to professionals, you can ensure that they're handled accurately and efficiently while also reducing your workload.

Being fully booked is a great problem to have, but it's important to ensure that you're not leaving money on the table by undercharging for your services. By raising your prices strategically and implementing efficiency-boosting strategies, you can continue to provide high-quality services to your clients while also growing your business.

What should you be charging?

Setting the right price for your services can be a challenge. You'll need to do some research and evaluate the market to determine where your competitors are pricing their rates. Additionally, you'll need to take into account your level of expertise, the value that you provide to your clients, and your overall costs.

One strategy that many businesses use is value-based pricing. This approach involves setting your prices based on the value that you provide to your clients. By focusing on the outcomes and benefits that your clients receive from your services, you can set prices that are more in line with your worth.

At First Class Accounts Ovens and Murray, we understand that finding the right pricing strategy for your business can be challenging. We're here to help, and we can provide guidance and support to help you determine the right rates for your services. Our team has extensive experience working with businesses in a variety of industries, and we can provide insights and advice that are tailored to your specific needs.

In addition to helping you set your prices, we can also provide support with other aspects of your financial management. From bookkeeping to payroll, we can help you streamline your financial processes and improve your profitability.

Staying sustainable

As we enter 2023, it's more important than ever to ensure that your business is charging appropriately for your services. By keeping an eye out for the 6 warning signs you're undercharging and implementing the appropriate tips to increase prices you can improve your profitability and ensure that your business is sustainable in the long term.

At First Class Accounts Ovens and Murray, we're here to help. Whether you need assistance with pricing, bookkeeping, payroll, or other financial management services, we have the expertise and knowledge to support you and your business. We understand the challenges that businesses are facing in 2023, and we're committed to providing you with the guidance and support that you need to succeed.

Get in touch to discuss how we can help with your pricing, bookkeeping or payroll today.

Understanding your breakeven point

Understanding your business breakeven point is essential to know how much money you need to make to stay in business. It can therefore help you make well-informed financial decisions and practical business plans.

The breakeven point is the income or sales needed to cover all costs. Any earnings above this point generate profit. So your breakeven point tells you the minimum sales required to continue operating a viable business.

Understanding the breakeven point in conjunction with financial reports can give you valuable data to analyse fixed and variable costs and set sales targets for the business or individual staff members.

Fixed and Variable Costs

Fixed costs

Fixed costs remain the same regardless of how many sales you make. Expenses like rent, equipment lease repayments or full-time staff have to be paid whether you sell any goods or services or not. Fixed costs are often called overheads.

Variable expenses

Variable expenses, (sometimes called production costs), fluctuate based on sales. For example, cost of goods sold, production labour, and commissions paid to salespeople will vary according to the number of goods or services sold.

It's helpful to work out an amount or percentage of variable costs compared to the sale price of your products or service. This may not be exact initially, but even if you get a rough figure to work with, this will help calculate your breakeven point. Over time as you analyse your financial reports, you’ll be able to refine the calculation and adjust your selling price accordingly.

How to Calculate Breakeven

You’ll need to know your fixed costs (overheads), selling price and production costs.

One common method of calculating breakeven is overheads / (selling price – production cost)

For example, let’s say overheads per month (rent, vehicle lease, administration staff) are $20,000, and you sell a coaching program for $3,000 with variable costs (coach fees, handout materials for participants, advertising) of $1,500 per program.

Your calculation would be: $20,000 / ($3,000 - $1,500) = 13.33

You would need to sell over 13 programs per month to break even, which equates to $40,000 worth of sales.

If the same program had variable costs of $1,800, you would need to sell 17 programs per month to generate $50,000 worth of monthly sales just to cover costs. Variable costs of $1,000 per program would mean you only need to sell 10 per month to break even.

With these examples, you can see how important it is to understand your fixed and variable costs. Then you'll know exactly how much you need to make to remain in business and the resulting impact on your financial position.

Once you have a reasonably accurate breakeven figure, you can quickly calculate your profit before tax for sales above the breakeven point. In the example where variable costs are $1,500 per program, let’s say you sell 20 programs each month. This would result in an extra $10,000 in profit (before tax) after paying for overheads and variable costs.

Can breakeven help with your pricing?

Understanding your breakeven point can give you some deep insights into your selling prices, helping you understand if they’re realistic.

For example, if your variable costs are high, how much more income will you need to reach breakeven. Is there a fair price for consumers that covers your expenses in a reasonable time frame? Do you need to raise prices to account for fixed and variable costs accurately?

Talk to us about calculating your breakeven point.

There are different ways of calculating your breakeven point to confirm the viability of your business, and the ideal pricing point for driving both sales and profitability.

We'd love to help you understand your business financials in more depth, so you can plan for long-term sustainability, enjoyment and profitability.