How Much Should You Charge?

Getting your pricing right is one of the best ways to plan for business success, but how do you know how much you should charge?

First, don’t make a rushed decision; take the time to properly understand the market, your total costs, and how to position your products or services.

Figuring out how much to charge is a big learning curve for any business owner. The answer to how to approach it will fluctuate as circumstances and markets change. It is important to revisit the question throughout the lifecycle of your business.

There is No Magic Formula

All businesses are unique, with an individual offering of products and services. Before you set your pricing, it’s important to look at the whole picture. This will help to ensure you are being strategic and not just following trends.

Gather the Data

To get started, you need to gather as much information as possible. Block out some time to sit down with your business data and strategies. Pricing is essentially figuring out where your products and services are positioned in the market. So keep your business strategies top of mind. It doesn’t have to be a confusing exercise. Just grab a coffee and get started.

Here Are the First Steps to Consider:

1. Record All the Costs Involved in Production

Start by listing all direct and indirect costs associated with your product or service. Direct costs include materials, labour, and production expenses. Indirect costs encompass assets, insurance, licences, and legal fees. This comprehensive list ensures you don't overlook any expenses that could affect your pricing strategy.

2. Consider Your Current Profit Margin or Required Margin

Once you have your total costs, think about your profit margin. Understand the difference between net and gross profit margins. Gross profit margin is the difference between sales and the cost of goods sold, while net profit margin accounts for all operating expenses. Decide what margin is necessary for your business to be sustainable and profitable.

3. Conduct Thorough Competitor Research

Research your competitors thoroughly. Understand the market landscape and what others are charging for similar products or services. Identify your unique selling points (USPs) that allow you to differentiate your pricing. This research helps you position your offerings competitively without underpricing or overpricing.

4. Evaluate Your Offerings

Assess the value-added aspects of your products or services. Consider where your offerings fall on the spectrum from cheap and no-frills to high-end premium. Can you create a range of products at different price points to cater to various segments of the market? This strategy can help you attract a broader customer base.

Revisit and Adjust Your Pricing Regularly

Market conditions and business circumstances are always changing. Regularly reviewing and adjusting your pricing ensures that you stay competitive and meet your customers' expectations. This proactive approach helps you maintain profitability and growth.

Additional Considerations

Understanding Customer Perception

How customers perceive your pricing can significantly impact your sales. If your prices are too low, customers might question the quality of your products. Conversely, if your prices are too high without justifiable reasons, you might drive potential customers away. Balancing perception with reality is key to effective pricing.

Value-Based Pricing

Value-based pricing involves setting prices based on the perceived value to the customer rather than the cost of production. This method requires a deep understanding of your customers' needs and how much they are willing to pay for the benefits your product or service provides. Value-based pricing can often lead to higher profit margins.

Psychological Pricing

Psychological pricing strategies, such as setting prices just below a round number (e.g., $9.99 instead of $10), can influence customers' buying decisions. This tactic can make prices seem lower than they actually are, potentially increasing sales.

Discounts and Promotions

Strategically use discounts and promotions to attract customers and boost sales. However, be careful not to rely too heavily on these tactics, as they can devalue your product and create an expectation for lower prices. Use them sparingly and strategically to drive short-term sales and customer acquisition.

Stay Ahead of the Game

Determining how much to charge for your products or services is a crucial aspect of running a successful business. By thoroughly understanding your costs, profit margins, market conditions, and customer perceptions, you can develop a pricing strategy that supports your business goals. Remember, pricing is not a one-time decision but an ongoing process that requires regular review and adjustment.

For more personalised assistance in developing a pricing strategy tailored to your business needs, contact us at First Class Accounts Ovens & Murray and Busy01 Consulting. We're here to help you navigate the complexities of pricing and achieve long-term business success.

Get strategy at the heart of your successful business

Putting strategy at the heart of your business activity should give you greater direction and focus and lead to stimulating, profitable opportunities. A well-thought-out strategy is crucial for navigating challenges and capitalising on opportunities.

Businesses that have clear objectives or goals, robust accountability, and a shared sense of purpose should always outperform those that just show up and go through the motions. This focused approach ensures that all efforts are aligned towards achieving common goals, thereby maximising efficiency and effectiveness.

The Importance of a Strategic Plan

Strategy lies at the heart of most successful businesses. 

To achieve this, you need to resource and execute with purpose. Unfortunately, few businesses have a strategic plan or a robust planning process. 

Changing this situation should be a top priority. A strategic plan not only provides a roadmap for your business but also helps in anticipating challenges and preparing for them.

Business Strategy Tips for Business Owners

To help you get started, here are two top tips for putting strategy at the heart of your business success.

1. Process Creates the Plan

Getting strategy at the heart of your success will require you to carve out some time, get a process started, and shake things up. There’s no better time to review and tweak your business model, future-proof compelling services, and get your strategic building blocks in place.

Just as every good strategy has key elements, every good plan needs a step-by-step process. In fact, the process is often just as important as the plan itself. 

A strategic planning retreat with your core team is a great way to start the process – find a spot offsite to get the creative juices flowing such as a beach, a park, or a vineyard, and set an agenda.

2. Key Elements of an Effective Strategy

The key elements in a good strategy normally incorporate:

• Vision: This is a statement that identifies what a company would like to achieve or accomplish. A clear vision provides direction and inspiration, helping to align all members of the organisation towards common goals.

• Values: These are the fundamental beliefs upon which your business and its behaviour are based. They are the guiding principles that your business uses to manage its internal affairs as well as its relationship with customers. Strong values build a solid foundation for organisational culture and decision-making.

• Objectives: These should be SMART (specific, measurable, achievable, realistic, and timebound). Having both short-term and long-term objectives ensures that your business stays on track and can measure its progress effectively.

• KPIs: Key Performance Indicators are measurable values that demonstrate how effectively a company is achieving key business objectives. KPIs help in monitoring performance and making informed decisions.

• Actions: These outline what needs to be done to meet the objectives. Make this simple and clear to ensure that all team members understand their roles and responsibilities.

• Owners: Delegating tasks to specific owners ensures follow-through and accountability. Assigning ownership of tasks helps in tracking progress and maintaining responsibility.

• Deadlines: Setting deadlines for when your actions will be complete ensures you make progress. Deadlines provide a sense of urgency and help in prioritising tasks.

It doesn’t need to be much more complicated than that, but do invest the time and effort in doing this right. 

A proactive, value-add strategic model will need fresh thinking, debate, research, and open conversations. Enjoy and embrace the process, and you should end up with a good outcome.

Implementing Your Strategy

Implementing a strategic plan requires commitment and consistent effort. Here are some additional steps to ensure successful implementation:

• Communication: Clearly communicate the strategy to all members of the organisation. Ensure everyone understands their role in achieving the strategic objectives.

• Monitoring and Evaluation: Regularly monitor progress against the set objectives and KPIs. Evaluate the effectiveness of your strategy and make adjustments as necessary.

• Flexibility: Be prepared to adapt your strategy in response to changes in the business environment. Flexibility is key to maintaining relevance and achieving long-term success.

• Continuous Improvement: Foster a culture of continuous improvement within your organisation. Encourage feedback and use it to refine your strategy and processes.

Seeking Professional Guidance

Great planning requires a guide, facilitator, and/or professional expertise to be as robust as possible. We can help your business and guide you through the steps. Professional guidance can provide valuable insights and ensure that your strategic plan is comprehensive and effective.

Putting strategy at the heart of your business activity should not only give your business greater direction and focus but also lead to stimulating, profitable opportunities. 

It’s time to get started on creating a strategic plan that will drive your business towards long-term success. By following these steps and seeking professional assistance when needed, you can build a solid foundation for your business and achieve your strategic goals.

Talk to us about how we can support your business strategy and help you achieve your objectives. 

Remote Work in 2024: Adapting to the New Normal

Remote work has significantly evolved over the past five years, becoming a mainstay for many businesses.

Back in 2019, we discussed the rising trend of remote work in our blog "Remote Work is on the Rise". As we move further into 2024, it’s clear that remote work is no longer a temporary solution but a permanent fixture in the way we operate.

The benefits of remote work in 2024

Attracting and Retaining Talent

Remote work opens the door to a global talent pool. You're no longer restricted to hiring within your local area or requiring employees to relocate. This flexibility is a major draw for top talent who value work-life balance.

Increased Productivity

Many studies have shown that remote workers often achieve higher productivity levels than their in-office counterparts.

For example, a study by Great Place to Work found that remote work increased productivity by 13% during the pandemic (Great Place To Work®). Additionally, research from McKinsey indicated that flexible working arrangements have significantly boosted employee satisfaction and productivity (McKinsey & Company).

Cost Savings: Both employers and employees can save money. Businesses can reduce overhead costs related to maintaining physical office spaces, while employees save on commuting expenses. According to Business News Daily, remote workers also experience less stress, contributing to increased productivity (Business News Daily).

The Benefits of Outsourcing Bookkeeping and Payroll to Remote-Capable Organisations

Outsourcing bookkeeping and payroll to firms that excel in remote work, like Busy01 Consulting and First Class Accounts Ovens & Murray, offers several advantages:

Consistency

Services are unaffected by location or employee absences. With remote teams, firms like Busy01 and FCA ensure that your bookkeeping and payroll tasks are completed on time, every time.

Expertise

Access to a team of experts who are well-versed in the latest technologies and best practices, ensuring compliance and efficiency.

Focus on Core Activities

As a business, you can focus on your core competencies while leaving the complex and time-consuming tasks of bookkeeping and payroll to professionals.

Scalability

Easily scale services up or down depending on your business needs without the hassle of hiring and training new staff.

Security and Data Protection

With the increase in remote work, data security has become a top priority. Businesses must ensure that their remote work policies include robust cybersecurity measures. This includes using VPNs, secure cloud services, and regular training on data protection practices.

At Busy01 and First Class Accounts (FCA), we emphasise the importance of maintaining high security standards to protect sensitive business data. For more detailed information on cyber security, you can refer to our blog, here.

Preparing Your Business for Remote Work in 2024

Establish Clear Communication Channels

Strong communication is vital for remote teams. Ensure you have multiple channels for different types of communication:

• Instant Messaging: Tools like Slack for quick, informal communication.
• Video Conferencing: Regular video calls via platforms like Zoom to maintain face-to-face interaction.
• Project Management: Software like Trello or Asana to keep track of tasks and deadlines.

Invest in Technology

Provide your remote employees with the necessary technology:

• Hardware: Laptops, monitors, and other required devices.
• Software: Subscriptions to essential tools and applications.
• Support: Technical support to assist with any issues that arise.

Foster a Positive Remote Work Culture

Building and maintaining a positive work culture is crucial. Encourage regular team-building activities, virtual social events, and ensure managers are trained to support remote employees effectively.

Address Tax and Legal Considerations

Remote work can have tax implications. Make sure you are aware of the regulations in your area and seek advice to ensure compliance. This includes understanding how remote work affects payroll, benefits, and other legal aspects.

Embrace the Future of Work

Remote work in 2024 is more refined and ingrained in our work culture than ever before. By focusing on robust communication, mental health, security, and the right technology, businesses can thrive in this remote-first world.

If you’re considering or expanding remote work for your team, contact us to ensure your systems are up to date and you’re compliant with all necessary regulations.

Getting ready to exit your business

Selling your business is a significant milestone that requires careful planning and strategic preparation. 

To ensure you get the best possible return on your investment, it's crucial to have a solid exit strategy in place. At First Class Accounts Ovens & Murray and Busy01 Consulting, we specialise in helping business owners develop and implement effective exit plans.

When you sell up, you want your business to have as much inherent value as possible – so you get a good price, a great return on your investment and the best possible payout.

So, how do you take yourself ‘out of the business’ as the founder, add the best value and set up an effective and financially beneficial exit strategy?

Exit your business - add value to your company

Whether the goal of your five-year plan is an acquisition by a larger corporate, or selling your share of the company to a chosen successor, it’s critically important to focus on adding value.

The more attractive the business looks in the market, the better the price you’ll achieve, or the better the yield you’ll see on selling your company shares.

To drive that value:

Work on the business, not in it

Working on the business means you’re no longer a fundamental part of the day-to-day operations and can focus on the higher-level strategic elements. 

This means building a strong management team and delegating responsibilities effectively. It also involves creating systems and processes that allow the business to run smoothly without your constant involvement. 

By doing this, you enhance the business's attractiveness to potential buyers, who will see a well-organised, self-sufficient operation.

Invest in adding value

Keep profits in the business, reduce your personal drawings, and plough that money back into growth and investment. This might include upgrading equipment, expanding your product line, improving your online presence, or enhancing customer service. 

By continuously reinvesting in your business, you not only boost its current value but also make it more attractive to potential buyers.

Improve your financial health

By taking control of your finances and building a strong balance sheet, positive cash flow, and attractive profit forecasts, you make your business more appealing to buyers. 

This includes maintaining accurate and up-to-date financial records, managing debt effectively, and ensuring that your financial statements reflect the true value of your business. 

A business with healthy finances is more likely to attract serious buyers and command a higher sale price.

Have a proper exit strategy

Develop a plan that has agreed targets, so you can track and measure whether goals are hit, and a strategy your team can get behind. 

Your exit strategy should include identifying potential buyers, understanding the market value of your business, and setting a timeline for the sale. It’s also crucial to consider the tax implications of selling your business and to plan accordingly to maximise your post-sale benefits. 

Make sure your team is aligned with this plan to ensure a smooth transition.

Talk to us about exiting your business

If you’re looking to sell up, you need a plan. Come and talk to us about creating a workable exit strategy, with a clear focus on driving value and delivering a solid return on your investment.

Get in touch to build your exit strategy.

Selling your business is a major decision that requires careful planning and expert advice. At First Class Accounts Ovens & Murray and Busy01 Consulting, we are here to help you every step of the way. Contact us today to discuss how we can assist you in creating a comprehensive exit strategy that ensures you get the best possible return on your investment.

Top 8 things to outsource in your business

Scaling your business requires a strategic shift from being deeply involved in every task to focusing on high-level planning and growth. To achieve this, you need to spend more time working on your business rather than in it.

This means dedicating your energy to strategic initiatives that drive growth, innovation, and long-term success. However, the day-to-day operational tasks can often consume a significant portion of your time, making it challenging to focus on bigger goals.

Finding ways to leverage your time effectively is critical, and one of the best strategies to achieve this is through outsourcing. Outsourcing allows you to delegate tasks that are either not within your core skill set or those that you simply do not enjoy. By doing so, you free up valuable time to concentrate on areas where you can add the most value.

Outsourcing these tasks to professionals can enhance the quality and efficiency of your operations, ensuring that critical functions are handled expertly.

Things you should consider outsourcing in your business:

1. Payroll

Managing payroll involves complex calculations, tax withholdings, and compliance with regulations. Mistakes can lead to hefty fines and unhappy employees.

Outsourcing payroll ensures accuracy, saves you time, and can even reduce costs. While utilising a payroll product is a great option, a professional payroll service will handle everything from wage calculations to tax filings, allowing you to focus on your core business activities.

First Class Accounts Ovens & Murray can help: We offer comprehensive payroll services that ensure your payroll is handled accurately and efficiently. 

2. Bookkeeping

Do bookkeeping tasks often infiltrate your evenings or weekends? Does the stress of these tasks piling up occupy your mind?

Bookkeeping is essential but can be time-consuming and stressful, especially if it spills into your personal time. By outsourcing your bookkeeping, you not only save time but also gain peace of mind knowing that your financial records are up-to-date and accurate.

At First Class Accounts Ovens & Murray, our bookkeeping services are designed to take the load off your shoulders, providing you with accurate and timely financial information. Let us handle your bookkeeping so you can focus on growing your business. Get in touch with us today to find out more.

3. Virtual CFO

Budgeting and forecasting are crucial for any business but can be challenging without the right expertise. A virtual CFO specialises in these areas, providing detailed budget analysis and accurate financial forecasts that help you plan for the future. They offer strategic insights, monitor your financial health, and identify opportunities for growth, ensuring you make informed decisions.

At First Class Accounts Ovens & Murray we offer comprehensive budgeting and forecasting services to help you plan effectively and make strategic decisions. We use cutting-edge software like Futrli to provide you with clear, actionable financial insights. Contact us today to learn how we can support your business growth.

4. Digital Marketing

From your content strategy to your social media accounts, if this is not a strength of yours, outsource it! There are many freelancers who have multiple clients at this level, who’ll likely be more knowledgeable regarding SEO and much more effective and efficient in general.

5. Graphic Design

Your brand is a key reflection of your product offering. If you don’t have the skill, software and time to do this well, you’ll potentially damage your brand.

6. Scheduling and administrative tasks

A Virtual Assistant can help you manage anything from your appointments to flights, emails and beyond (virtually anything admin). At a lower level, consider adopting software that’ll automate or minimise processes, such as self-booking appointment apps where your clients can schedule a meeting with you, e.g. Calendly.

7. Customer feedback

Many businesses miss this valuable opportunity to connect with customers and improve their experience. A Virtual Assistant can help, but there are also apps (such as Ask Nicely) that automate the process of asking for feedback; directing happy responses to leave you Google reviews and negative responses back to you to quickly resolve!

8. Inventory management

Too much stock can cause cashflow issues and affect sales price (due to resulting discounting), but not enough equals lost sales. Outsourcing inventory management can help you minimise stock-carrying costs and allow you to focus on more important things.

While outsourcing takes a little bit of setting up, it’s worth the short-lived pain for massive gain. We don’t have to be jacks of all trades. In fact, this thinking often leads to begrudgingly doing many things poorly rather than doing a few things really well – and enjoying doing them.

Tempted to start outsourcing some of your tasks to free up your time? We can help by taking the first three roles off your hands! We work with a number of our clients in this way, allowing them to focus on what they do best.

Work to your strengths, outsource the rest! Need help? Get in touch.

Getting your business records ready for the End of Financial Year.

The end of the financial year can be a hectic time for business owners. Ensuring your records are in order not only helps you comply with legal requirements but also provides a clear picture of your financial health.

Preparing your 2023/2024 business records ahead of time can make the process smoother and less stressful.

This guide will help you understand what records you need to have ready and why it's essential to be organised.

What records do you need to have ready?

Asset Acquisitions and Disposals

Have you bought or sold any assets? Ensure you have full details of all acquisitions and disposals. This includes dates, values, and any associated costs. Proper documentation helps in calculating depreciation and capital gains tax.

Loan and Finance Arrangements

If you have taken out any new loans or other finance, you must have detailed records of these arrangements. This includes the terms of the loans and statements of monies owing as of 30 June. Clear records can prevent any discrepancies and help in financial planning.

Bonds and Deposits

Check that any bonds or deposits paid or received have been allocated correctly. Misallocations can lead to errors in your financial statements.

Prepaid Expenses

Have you prepaid for insurance or other large business expenses? Make sure to apportion these expenses correctly to the financial year they belong to. This helps in accurate expense tracking and budgeting.

Stocktake

If you carry stock, ensure you perform a full stocktake at 30 June unless you qualify for the simplified trading stock rules. Accurate stock records are crucial for determining your cost of goods sold and overall profitability.

Bad Debts

List any bad debts to be written off or pursued. Keeping track of bad debts helps in managing your receivables and can also have tax implications.

Loans with Related Entities

If you have loans with related entities, reconcile the loans to and from each entity to ensure the same value is reported in the accounts of both entities. Consistency in reporting helps maintain accurate financial records.

Payments to Company Directors

Ensure that all payments to company directors have been correctly captured. Accurate recording of these payments is essential for compliance and transparency.

Review Debtors and Creditors

Review your debtors and creditors (accounts payable and receivable). Ensure the list is current and accurate. Keeping this information up-to-date helps in managing your cash flow effectively.

Contact Information

If the contact details of business owners and key personnel have changed, let us and your accountants know. Accurate contact information ensures smooth communication and avoids any delays in the accounting process.

Other Considerations

There may be other matters to discuss such as capital gains, vehicle usage, private usage apportionment, or superannuation. Ensure these are also considered and documented accurately.

Importance of Record-Keeping

Remember, you need to keep all your business records for seven years. Store everything securely and, where possible, electronically for safety and ease. Proper record-keeping not only helps in compliance but also aids in financial planning and decision-making.

Final steps for Financial Year-End Preparedness

Getting your business records ready is not just about compliance; it's about having a clear understanding of your business's financial health. Proper preparation can save you time and stress, allowing you to focus on growing your business.

Talk to us today about how we can help you get your records ready for your accountant. Our expert bookkeeping services ensure your records are accurate, up-to-date, and compliant with all regulations. 

Keep Your Bookkeeping in Check: Outsource Your Bank Reconciliation

Staying on top of your business's financial health is crucial, and one key aspect is regular bank reconciliation. Many business owners struggle to find the time or expertise to manage this effectively. That's where outsourcing your bookkeeping comes in.

Get into the habit of doing your bank reconciliation

When it comes to bank reconciliation, it’s important to get into the habit of doing it often. Putting it off can mean bad things for your business records! 

What is Bank Reconciliation?

Bank reconciliation keeps your bookkeeping accurate and can help lower your tax, alert you to fraud, and allow you to track costs. It involves a comparison of your sales and expense records against the record your bank has.

Saving time

It can take a lot of time to do it manually, so you may want to consider using software. Most banks can send transaction data directly to accounting software like Xero through a secure online connection. However if you do bank reconciliation, do it often.

The longer you go without doing it, the longer it will take to catch up. It won’t just be that you have more transactions to do, it will take longer per transaction, because you’ll have a harder time recalling the details.

Why Outsource Your Bookkeeping?

Outsourcing your bookkeeping, especially tasks like bank reconciliation, can save you time and ensure accuracy. Here's why outsourcing might be the right choice for your business. 

Expertise and Accuracy

As professional bookkeepers, we have extensive training and experience in managing financial records. We understand the nuances of bank reconciliation and can catch errors or discrepancies that might be missed by someone less experienced. This expertise ensures that your books are accurate, which is crucial for making informed business decisions.

Time Savings

Outsourcing frees up your time to focus on other important aspects of your business. Instead of spending hours each week reconciling your bank statements, you can concentrate on growth, customer service, and other core activities. This can lead to increased productivity and potentially higher revenue.

Consistency and Timeliness

A professional bookkeeping service, like First Class Accounts Ovens & Murray, will ensure that your bank reconciliations are done consistently and on time. We can set up automated systems to streamline the process, making it easier to keep everything up-to-date. Regular reconciliation helps in identifying any issues early, preventing potential financial problems down the line.

Scalability

As your business grows, so does the complexity of your financial transactions. Outsourcing your bookkeeping allows you to scale your financial management processes without the need to hire and train additional in-house staff. This flexibility is particularly beneficial for businesses looking to expand.

Cost-Effectiveness

While there is a cost associated with outsourcing, it can be more cost-effective in the long run. The time you save and the potential for avoiding costly errors or penalties can outweigh the fees for professional bookkeeping services.

Don't let bank reconciliation become a daunting task

Contact First Class Accounts Ovens & Murray and Busy01 Consulting today to see how we can help you streamline your bookkeeping and keep your business on track. Let's take the hassle out of bank reconciliation so you can concentrate on what you do best—running your business.

Talk to us, we can help.

Make better business decisions

As a business owner, you want to make the best possible decisions for your business. The choices you make regarding strategy, spending, revenue generation and cashflow management can all have a major impact on the long-term future of the company.

So, how do you give yourself that competitive edge when it comes to decision-making?

The answer is to make the most of your financial data and to use the outputs from today’s cloud accounting tools and finance apps to inform and guide your choices as a leader.

Five major benefits of having financial real-time data

Cloud accounting has revolutionised the ways that small business owners manage their business accounts and broader financial management.

With the right tech stack and cloud accounting software, it’s possible to have genuine real-time information about your business finances. That instant access to your financial performance numbers is a game-changer, for a number of reasons.

Here are five ways that deep financial data can help to drive your business success...

Real-time data gives you:

1. Informed decision-making

With access to the most up-to-date financial data, you’re no longer flying blind! Real-time data empowers you to make strategic decisions based on the most current business information. You can see how marketing budgets are performing, analyse your sales trends and identify areas for cost-cutting – with a dashboard that provides a real-time snapshot of your overall financial health. You’re informed, on the ball and can react like lightning to any pressing business opportunities, or unplanned threats to your funding and operating cashflow.

2. Improved cashflow management

Cash is king, so it’s crucial that you have the best possible insights into your cashflow position, planning and management. Real-time cash data helps you plan for upcoming expenses, predict potential shortfalls and make informed decisions about borrowing or investment strategies. This real-time visibility ensures you always have sufficient funds to cover your operational costs, dodging the cashflow pitfalls that could otherwise hinder your business growth.

3. Enhanced budgeting and forecasting

You can ditch the static spreadsheets and embrace a more dynamic, real-time way to run your budgeting and forecasting. Track your progress towards financial goals, identify variances and deviations from key budgets, and adjust your plans and strategy accordingly. Accurate historic and real-time data also means more accurate forecasts, leading to better resource allocation and improved financial planning for the future.

4. Increased potential to turn a profit

With access to real-time data, finding the prime areas for cost reduction and revenue optimisation is made easy. You can quickly hone in on the products that are bringing in the biggest sales revenues, or the operational expenses that are costing you money but failing to deliver a healthy return on investment (ROI). If the majority of your sales income is coming from one product, by tracking key metrics like customer acquisition costs and conversion rates, you can identify and refine marketing strategies to maximise return on investment. Additionally, real-time sales data allows you to react quickly to customer trends and adjust pricing strategies to improve profitability.

5. Greater confidence in your business potential 

Modern accounting tech puts all this real-time data right at your fingertips, so you always feel in control of your finances. That’s a major boost to your confidence as a business owner, giving you the overview and insights you need to keep a tight grip on your financial health. Having this transparency makes it possible to share key metrics with your key stakeholders, like investors or partners. It also demonstrates your commitment to keeping good records and focusing on your financial management – a trait that investors, lenders and banks will see as a good sign of the viability of your business.

Talk to us about accessing your finance data goldmine

If you’re currently only tracking the most basic of finance metrics, now’s the time to dive deeper into your pool of valuable financial data. The more detailed and refined your finance dashboard becomes, the more you’re in control of the next steps of your business.

We can help you set up a tailored business dashboard and management reporting tools to track all the most valuable finance metrics for your business.

Get in touch to start exploring your real-time data

Digging deeper into cloud accounting

If you’re managing a small business, the chances are that you’re using one of the current crop of cloud accounting platforms. Whether your chosen software is Xero, QuickBooks or MYOB, these online accounting tools are now the standard for business accounting.

But are you exploring the full benefits of your cloud system?

The basic benefits of running your finances in the cloud

Not so long ago, business owners were reliant on paper ledgers and manual accounts to understand their financial performance and cashflow position. Thankfully, accounting technology has moved on in leaps and bounds in the past two decades.

The average business owner will almost certainly be using some form of cloud accounting to manage their finances. And the advantages of the cloud don’t just lie in the convenience and easy access of being able to do your bookkeeping in the online space.

Whatever cloud platform you’re using, you get:

A simple, straightforward way to record all your transactions

Every sale, purchase and expense is recorded in your cloud accounting software, with some of this record-keeping process even happening automatically, using tools like Dext Prepare.

A real-time view of your finances

Instead of your accounts being weeks, or even months out of date (as in previous decades), you now have an almost instantaneous view of your profit and loss (P&L), cashflow position and expenses.

An easy way to collaborate with your advisers

It couldn’t be easier to invite your bookkeeper, accountant, tax adviser or business coach into your accounts. In the cloud, you can all access the same numbers and have one point of truth for all your financial metrics.

Going beyond the basics of your cloud accounting platform

Managing your bookkeeping and accounts with cloud accounting software gets the job done. But the reality is that you could be doing so much more besides. If you’re just using your cloud accounting to do the accounts, you may just be scratching the surface of the potential value.

Here are just a few of the deeper benefits:

A growing ecosystem of add-on apps

Most of the big players in the accounting space have sizable app stores, where you can choose from hundreds of different ‘add-on apps’ and integrations. These apps add different functionality to your basic accounting system, allowing you to add automated bookkeeping like Auto Entry, debtor chasing with Chaser or an expenses management app like Expensify.

Extensive forecasting and scenario-planning

There are plenty of sophisticated forecasting tools that integrate with your cloud accounting. Tools like Spotlight Reporting, Float, and Fathom all allow you to extrapolate your cash numbers forward in time. And because these forecasts and projections are based on your own historic and real-time data, you can be sure that they’re based on solid information that’s a sound basis for your future planning, cash management and business decision-making.

Job management and industry specific apps

A helping hand with your operations and project management is always going to be welcome. Most app stores will have a wide selection of industry specific apps, that help you manage the operations in your specific business sector. This might be Tradify for tradies and contractors, Re-Leased for property managers, or Dentally for dental practices.

A fully integrated tech stack to manage your whole business

By picking and choosing the most helpful and relevant apps from your platform’s ecosystem, you can quickly build up an entire tech stack that becomes the operational heart of your business.

Whatever your industry, you can create a bespoke business system that does far more than just keeping your bookkeeping in check. With an evolving tech stack, you’re ready to streamline and automate each process and operation, so you end up with a lithe and agile business that’s ready to scale as your business prospers.

Talk to us about maximising your business tech stack

Getting your accounts and compliance done and dusted in the cloud is a great start. But we’d advise digging a little deeper into your cloud accounting platform to really get the best value.

We’ll help you find the most useful apps to add to your tech stack. We’ll also help you get integrated, automated and connected – putting you in complete control of your business.

Get in touch today.