Planning for seasonal dips in income

Seasonal dips in income can be highly challenging when you’re a small business. But there are proactive ways to predict, plan for and overcome these dips in revenue.

The key to dealing with seasonal dips is to know when they’re most likely to occur, and to have measures in place to spread your income and revenue pipeline over the course of the year.

Understanding seasonality in your sector

If your business is seasonal such as pool supplies, or a ski gear specialist, you’ll be used to the peaks and troughs, but many 'non-seasonal' businesses experience times during the financial year where sales and revenue peak – and, on the flipside, where sales and revenue experience a pronounced dip.

When income is low at certain times of the year, it makes for challenging times. First Class Accounts Ovens & Murray can assist by analysing your business's financial history to pinpoint these peaks and troughs. Our expertise in management accounting provides insights that help you understand your sector’s unique seasonality and prepare for it.

So, what are the key ways to plan for this kind of seasonality?

Forecast your seasonality

It’s vital to know WHEN you’re most likely to experience any seasonal dips. Looking at bench-marking reports for your industry is one way to predict the seasonality in your niche or sector. But you can also use your own accounting data to great effect. Look back through your profit & loss reports and spot where the peaks and troughs have occurred over preceding years.

First Class Accounts Ovens & Murray offers forecasting services to help you assess this historical data. With our support, you can anticipate and prepare for quieter periods, ensuring that your financial planning is well-informed and tailored to your business.

Charge a premium in peak time 

One straightforward approach is to apply premium pricing for your products/services during the busy season. By increasing your pricing, you boost your overall revenue, giving you more working capital to see you through the leaner months when sales and income are at their lowest.

Our team can work with you to develop a pricing strategy that aligns with your cash flow needs, helping you make the most of high-demand periods while securing funds to navigate slower months.

Offer additional peak-time services

Offering added extras and other additional service lines during peak time is another way to maximise the season. In the months where customers are most engaged, look to upsell these premium services and offer more value. Satisfied clients will be more inclined to pay for added extras, giving you an increased revenue stream from the same number of customers.

We can help identify and structure these peak-time offerings, ensuring you’re positioned to maximise revenue during high-demand times.

Target other markets

Exploring other related markets is another useful tactic. When you’re experiencing downtime, look for other ways to monetise your existing assets, products or services. For example, if you’re a hotel where sales peak in summertime, offer discounted conference space in the winter months to boost revenue.

Diversify your products/services

If one product/service has a known seasonal dip, look at adding an additional product or service to offset this downtime. For example, a a ski resort could promote bike-riding or hiking breaks during the warmer summer months to keep revenue constant. Likewise a pool maintenance firm could establish an outdoor fireplace business for the colder months.

Have a regional e-commerce strategy

If you’re dependent on a small local market, broadening your marketing and e-commerce strategies can help to attract a wider customer base – and bolster sales. Paid advertising through Facebook, LinkedIn or Twitter can easily target new geographical markets, bringing in new customers and giving your revenue a much-needed uplift during seasonal troughs.

Talk to us about planning for seasonality

If your business is struggling with seasonal dips, and the resulting impact on cashflow, come and talk to us. We’ll help you identify the timing of your seasonal downtime, and come up with a clear strategy for stabilising your income across the year.

Get in touch to start planning for seasonal dips in income.

Reduce your debtor days and improve cashflow

Managing the gap between the receiving money into your business and paying money out of your business is vital for sustaining viability.

So, how do you reduce your debtor days and improve your cashflow? Let's start with understanding debtor days. 

Debtor days is the average number of days taken for a business to receive payment for goods or services. Keeping track of the average number of days for a business to receive payment is important in understanding the cashflow gap you might experience and the impact on cashflow planning and budgets.

How to calculate debtor days

(Year-end receivables amount ÷ annual sales) x 365 days = average debtor days.

Here's an example: An IT consultant has in her terms and conditions that payment is due 21 days after invoice date. But she is interested to know what the actual average payment time is.

Trade debtors at 30 June 2019 = $35,000

Annual sales for 2019 = $478,000

(35,000 ÷ 478,000) x 365 = 26.7 days

With this information, she can either alter her cashflow planning according to the actual time-frame or take steps to reduce the average number of debtor days.

Here are ten things you can do to reduce the payment times?

1. Update your payment terms

Make sure the terms are clear on every invoice issued. Don’t forget to include bank details on the invoice!

First Class Accounts Ovens & Murray can assist in reviewing your payment terms and help integrate them into your invoicing software, ensuring consistent communication.

2. Regular admin

Schedule a regular time for your own administration and get your invoices out promptly.

3. Send to the right person

When you send invoices, make sure you address the email personally to your contact. Send the invoice to multiple addresses if possible, for example, your contact and the accounts department.

We can assist in setting up automated systems to manage your contact database, minimising errors in invoice distribution.

4. Use technology to your advantage

Use automated invoice reminders to notify customers when an invoice is about to be due and then when it is overdue. Do not wait to send notifications manually, let the software do it as soon as the invoice is a day overdue.

We can help implement the latest accounting software that includes automated reminder features, keeping your invoicing on track.

5. Make it easy for your customers

List the payment terms, for example, due in 14 days, as well as the actual due date.

6. Provide incentives for early payment 

For example, a 5% discount if paid within five days.

7. Offer several payment methods for clients

Adding options like credit card payments or online gateways such as PayPal makes it easier for clients to pay promptly.

We can advise on and set up various payment methods, ensuring integration with your existing systems.

8. Offer instalment payment plans over a mutually agreed period. 

This allows you to plan for part payments, rather than being inconvenienced by the whole invoice being paid late.

9. Do not offer unlimited credit to customers

Make sure your terms and conditions include the right to refuse further supply if invoices are outstanding. Request part or full payment before supplying more goods or services.

10. Talk to your suppliers

Maintain good relationships and clear communications so they are more likely to help you if you need an extension on your bills. If possible, renegotiate supplier terms that suit your business cashflow.

Take Advantage of Low-Activity Phases

During periods of lower business activity, take the time to:

• Update Terms and Conditions: Make sure they reflect your current business needs.
• Implement Alternative Payment Options: The more ways customers can pay, the fewer barriers there are to timely payment.
• Refine Business Systems: Use this time to review processes and find ways to improve them.
• Revamp Your Website: Ensure payment information and terms are clearly displayed.

First Class Accounts Ovens & Murray can support you in enhancing your business systems with app integration. We offer tailored advice on selecting and implementing the right apps for payment processing, invoicing, and cashflow management. Our services include ensuring seamless integration with existing systems to improve efficiency. We can also conduct cashflow analysis using app-based tools to compare your debtor days with industry standards, pinpointing areas where technology can help reduce payment times and optimise cashflow.

Talk to us about adding payment options, updating your software and improving business systems to assist in reducing the number of debtor days to improve your cashflow.

We can also look at average debtor days of your business compared to industry averages and discuss ways of managing cashflow during difficult periods.

Key numbers to focus on in your business now

As a business owner, it’s always been helpful to have an understanding of accounting – but in the world today, it’s never been more important to have a good grasp on your finances and understand the key numbers to focus on in your business.

For many businesses, priorities have changed, customer behaviours have mutated and revenue streams have had to evolve and pivot in order to maintain a profitable business model.

To track, monitor and drive your financial performance in this new business world, it’s increasingly important to have a handle on your key financial reports and metrics.

Getting to grips with your financial reports

In the past, extra cash in the business may have been seen as a surplus that needed to be spent on something. Recent years have shown us that having these reserves is vitally important for the survival and long-term health of your businesses.

To truly be in control of this cash, it’s vital that you can understand your accounts, financial reports and dashboards and ‘see the genuine story’ behind your financial position.

So, what are the key reports to focus on? Let’s take a look:

Budget 

Your budget is the financial plan that's tied in with your strategic plan. In essence, the budget is your approximation of the money it will take to attain your key strategic goals, and the revenue (income) and profits you hope to make during this period. It’s a benchmark you can use to measure your actuals (historic numbers) against, allowing you to see the variances, gaps and missed targets over a given period.

Cashflow Statement 

A cashflow statement shows the flow of money into and out of your business.

Understanding these cash inflows and outflows in detail allows you to manage this ongoing process, allowing you to aim for a ‘positive cashflow position’ – where inflows outweigh outflows.

In your ideal positive scenario, you have enough liquid cash in the business to cover your costs, fund your operations and generate a profit.

Cashflow Forecast

Forecasting allows you to take your historic cash numbers and project them forward in time.

As such, you can see where the cashflow holes may appear weeks, or even months, in advance. This gives you time to take action, whether it’s increasing your income stream, reducing your underlying costs, chasing up unpaid invoices (aged debt) or going to lenders for additional funding.

Balance Sheet 

Your balance sheet shows you your company’s assets, liabilities and equity at a given point in time.

In a nutshell, it’s a snapshot of what your business owns (your assets), what you owe to other people (your liabilities) and what money and profits you currently have invested in the company (your equity).

Your balance sheet is useful for seeing what stock and equipment your business owns, how much debt (liabilities) you’ve worked up and what your company is actually worth. This is all incredibly useful information to have at your fingertips when making big business decisions.

Profit & Loss

Your profit and loss report - often referred to as your P&L. Your P&L gives you an overview of the company’s revenues, costs and expenses over a given historic period of time.

While the balance sheet is a snapshot, your P&L is more like a moving video. It shows you how your finances are progressing by demonstrating how revenue is coming in and costs/expenses are going out (rather than cash coming in and going out, as you see in your cashflow statement and cashflow forecasts).

There is a range of software and apps that you can use to generate the above reports so you can understand and focus on the key numbers in your business. For example Xero. 

Talk to us about software and apps to help you with the financial reporting and forecasting for your business

Key ways to get more from your forecasting

During challenging times, many businesses see income either disappear completely or drop to dangerous levels.

To be able to navigate the future path of your cashflow, you need to start forecasting, so you can map out your financial position over the coming months and can take the appropriate action to safeguard your cash position.

At First Class Accounts Ovens and Murray, we understand the importance of proactive cashflow management. Our team helps businesses like yours implement effective forecasting tools, ensuring you can monitor your cash position with ease and take timely action when needed.

Forecasting your future cash pipeline

Having access to detailed forecasts helps you to scenario-plan, search for cost-savings and look for strategies that will preserve your cashflow position.

Remaining in control of the cash coming into (and going out of) the business is the real focus, so you can accurately predict your financial position and can resolve any issues.

Our team provides customised forecasting services, allowing you to see the full picture of your cashflow pipeline. We help you stay in control, so you can confidently manage both the inflow and outflow of cash.

Key ways to get more from your forecasting

Run regular forecasts

The financial landscape is changing on a daily basis at present. A cashflow forecast is not a document that remains static. Variables and external drivers are literally changing each day, so it’s vital that you run frequent forecasts and react swiftly to any projected cash issues as they become apparent.

Use the latest cashflow forecasting apps 

Cashflow forecasting apps, like Futrli, integrate with your Xero accounts, giving a drilled-down view of how your cash inflows and outflows will pan out over the coming months – information that will inform and justify the decisions you make during these extremely challenging times.

At First Class Accounts Ovens and Murray, we specialise in integrating the latest forecasting tools with your accounting software. Our team can show you how to use apps like Futrli to get detailed insights into your cashflow, so you can make informed decisions based on real-time data

Explore the right revenue streams

Most sectors will have seen their face-to-face sales drop to absolute zero since quarantine restrictions came into place. To overcome this, there’s a real imperative to explore revenue streams and new opportunities for income. An example of this is coffee shops that now sell roasted beans online (this will depend on lockdown restrictions). The idea is to find ways to increase the money that’s coming in the door and balance out your unavoidable expenses.

Get proactive with cost-cutting

If you can reduce cash outflows to a minimum, that will have a real impact on the health of your future cashflow. Pare back your operations and aim to reduce things like unnecessary software subscriptions, or over-ordering of basic supplies. Negotiating cheaper rates with suppliers, if possible, will also help.

Review your staffing needs

Now’s not the time to make anyone redundant, but you can look at ways to reduce the costs of staffing and resourcing. Reducing working hours or redeploying staff in different roles are all options that reduce payroll costs, while also looking after your staff’s welfare.

Run a variety of scenarios

Changing the financial drivers in your forecast model allows you to scenario-plan different strategies and options. Many of these will be in a long-term plan when restrictions ease. Scenario-planning lets you answer questions and will give you some hard evidence on which to base your decision-making and strategic outlook over the coming months.

Look at various ways to access funding

If forecasts show a giant cashflow hole coming up, you’re going to need additional funding to get through this crisis. We can assist your business to investigate funding opportunities from grants, banks, loan providers, alternative lenders and crowd-sourcing funders.

Forecasting is an important step to give you the business intelligence to support your decision making. 

By working with First Class Accounts Ovens and Murray, you’ll have the tools, insights, and ongoing support to ensure your cashflow forecasts are accurate and responsive to your needs.

Talk to us about setting up cashflow forecasting today. We’re here to help you stay in control of your financial future. Get in touch today.

How to use forecasts and scenario-planning

For centuries, accounting was all about reviewing historic information – but that only told you about the past, not what was going to happen in the future.

If you’re only looking back at past periods and historic numbers, that limits the insights you can achieve into your business. With a backward-looking ideology, it becomes difficult to plan, run through different scenarios or understand the path of the business.

Forecasting changes this. With the right data analysis and forecasting tools, you can project sales, cash, revenue and profits into the future – and get in control of your business.

At First Class Accounts Ovens & Murray, we understand that your business is dynamic, constantly evolving, and influenced by countless factors. We specialise in implementing forecasting apps, such as Futrli, that allow you to see beyond the numbers and into the future of your business. 

Our bookkeeping and app implementation expertise helps ensure that you’re using up-to-date, accurate data when forecasting, giving you confidence in the decisions you make.

A forward-looking view of your business journey

Forecasting switches the focus of your financial management. By moving to a forward-looking view of your business journey, you can see further down the road – and that helps to spot the opportunities and avoid the common business pitfalls.

By collaborating closely with you, our team at First Class Accounts Ovens and Murray can implement Futurli, or alternative forecasting apps to help you analyse trends, identify patterns, and anticipate challenges ahead of time. Our goal is to provide you with a clearer picture of what’s coming, so you can focus on making strategic decisions to grow your business. Whether it's sales, cash flow, or profit forecasting, our team is here to help you take charge of the future.

Forecasting adds value by:

Highlighting the data patterns

A forecasting tool takes your historic data and projects it forward in time. This helps you and your advisers to spot the patterns, trends, gaps and opportunities, revealing the true ‘story’ behind your business accounts. For example, forecasting may reveal a predicted seasonal slump in the next quarter, allowing you to plan ahead and proactively take action to minimise any negative impact.

Giving you a future view of your business

Instinctively, business owners will look back at prior periods to assess performance. There’s value to reviewing your historic actuals, of course, but using forecasting helps you to look forward, rather than just backwards. Forecasting is the satnav, showing you the road ahead, rather than the rear-view mirror showing you the road you’ve already travelled.

At First Class Accounts Ovens and Murray we make it easy to access this future view by integrating apps that generate future financial projections with just a few clicks.  This gives you a clear understanding of what’s next for your business, enabling you to allocate resources more effectively, plan for growth, and avoid potential pitfalls. 

Helping you scenario-plan

With a financial model of your key drivers, combined with accurate forecasting, you can quick answer your burning ‘What if…?’ questions.

Forecasting lets you run different scenarios, with different drivers, to see how business decisions may pan out over time. If option B performs better than option A, that’s invaluable information when defining your next strategic move.

Making informed, evidence-based decisions

Having ‘the full picture’ of combined historic numbers, forecasts and longer-term projections aides your business decision-making. Forecasting gives you solid evidence on which to base your strategy, and helps to red flag any threats that are looming on the horizon – giving you the best possible information to keep your executive team informed and on the ball.

We believe in making decisions based on evidence, not guesswork. That’s why implementing the appropriate apps can provide you with the data you need to inform your strategies. We ensure that your forecasts are based on accurate, up-to-date financial information, helping you make better decisions. Whether it's managing cash flow or planning for future growth, we give you the tools to act with confidence.

A deeper relationship with your accountant

Forecasting also helps us to get a far more granular view of your business. This helps to spot potential areas of performance improvement, and to give you the best possible strategic advice, all backed up by solid, empirical data and management information.

Take Control of Your Future with Forecasting

If you want to get in control of the destiny of your company, come and talk to us. Forecasting helps you highlight your future threats and opportunities – and create a proactive strategy to improve the performance of your business.

At First Class Accounts Ovens & Murray, we not only manage your bookkeeping but also help you implement powerful forecasting tools like Futrli. By connecting this app with your Xero platform, we can give you clear insights into what lies ahead. 

Our goal is to help you plan for the future, whether that involves managing cash flow, preparing for growth, or navigating uncertain markets. Whether you’re looking to grow your business, manage cash flow more effectively, or simply get a better sense of what’s coming, we provide the tools and insights you need to succeed.

Talk to us today to learn more about how forecasting can benefit your business and set you on the path to future success.

Building a Better Business in 10 Steps

What are you doing to build yourself a more successful business? There’s no magic bullet; it’s about taking small steps every day to get a bit better than the day before - it all adds up.

You're in Business

Congratulations! Running a business takes courage and commitment. It’s not easy, and at times you might find yourself questioning why you’re even doing it, but you’re here because you had a vision. You decided that being in business was a better way to achieve that vision than working for someone else. And you’re right; you just have to work on it. Good things come to people who hustle.

Starting a business is an achievement in itself. You’ve taken the leap, faced the uncertainty, and now you’re here. This is a significant step that many people don’t dare to take. It’s essential to remember why you started in the first place. Your business is not just a source of income; it's your legacy and your opportunity to make a difference. The road may be challenging, but it's also rewarding.

Continuous Development

You’re likely an expert in what you do. Maybe you’re a mechanic who knows the inside of a car engine like the back of your hand, or perhaps you’re a fashion retailer who can style anyone. This doesn’t mean you’re an expert at running your business, though. It’s hard taking time out of working in your business to work on it. But doing this is essential for its success.

Continuous learning and development are crucial. The business landscape is constantly changing, and staying updated with the latest trends, technologies, and practices is vital. Attend workshops, read industry publications, and seek out mentors who can guide you. Investing in your growth is an investment in your business's future.

There’s no magical overnight solution to building a more successful business. It’s about taking small steps every day to get a bit better than the day before.

So, What Should You Do to Build Yourself a More Successful Business?

We’ve broken it down into ten essential steps:

1. Get Clear on Exactly What You Want

Understanding your goals is the first step in building a better business. Ask yourself what success looks like for you. Is it about financial freedom, providing excellent service, or making a difference in your community? Write down your goals and make them specific and measurable. Clarity is power.

Getting clear on what you want is essential for setting a direction for your business. Take time to reflect on your short-term and long-term goals. Are you aiming to expand your customer base, increase revenue, or launch new products? Whatever your goals, make sure they align with your values and vision. Break them down into actionable steps, and remember, the clearer your goals, the easier it will be to achieve them.

Key actions:

• Identify your long-term vision and mission.
• Break down your goals into specific, measurable, achievable, relevant, and time-bound (SMART) objectives.
• Regularly review and adjust your goals as needed.

2. Be Open to Change and New Learning

The business world is always evolving, and being adaptable is vital. Embrace change and be open to learning new skills or adopting new technologies. This mindset will keep your business competitive and resilient. Remember, change is not a threat; it's an opportunity.

Being open to change is vital in today’s world. Technology, customer preferences, and market dynamics are constantly evolving. Embrace change by staying informed and willing to experiment with new ideas and strategies. Adaptability is a strength that can set your business apart from the competition.

Key actions:

• Encourage a culture of innovation within your team.
• Stay updated with industry trends and technological advancements.
• Be willing to pivot your business strategy if needed.

3. Define Where You Are Now (Warts and All)

Honesty is crucial. Evaluate your current situation, including your strengths, weaknesses, opportunities, and threats (SWOT analysis). This realistic assessment will help you identify areas for improvement and growth. Understanding where you stand will guide your future steps.

Defining your current position requires a candid assessment of your business. Conduct a SWOT analysis to understand your strengths, weaknesses, opportunities, and threats. Identify areas where you excel and aspects that need improvement. This awareness will help you make informed decisions and allocate resources effectively.

Key actions:

• Conduct a SWOT analysis to assess your current situation.
• Gather feedback from customers and employees to gain different perspectives.
• Identify key performance indicators (KPIs) to measure your progress.

4. Make a Plan

A well-thought-out plan is your roadmap to success. Outline the steps you need to take to achieve your goals, including resources, timelines, and responsibilities. Remember, a plan is not set in stone. Be flexible and willing to adjust it as needed.

Planning is the foundation of any successful business. Develop a detailed business plan that outlines your strategies, objectives, and action steps. Include financial projections, marketing strategies, and operational plans. A clear plan provides direction and helps you stay focused on your goals.

Key actions:

• Create a comprehensive business plan that outlines your strategies and objectives.
• Set realistic timelines and allocate resources accordingly.
• Regularly review and update your plan as circumstances change.

5. Get Your Organisational Structure Right

Your organisational structure impacts how your business operates and grows. Ensure that your team members understand their roles and responsibilities. Streamline processes to improve efficiency and communication. A strong structure supports your business's foundation and scalability.

The organisational structure is the backbone of your business. Ensure that your team understands their roles and responsibilities. Foster a collaborative environment where communication flows freely. Streamline processes to improve efficiency and productivity. A well-organised team is essential for executing your business plan.

Key actions:

• Define roles and responsibilities clearly within your organisation.
• Foster a culture of collaboration and open communication.
• Implement efficient processes to enhance productivity.

6. Be a Better Leader

Leadership is not about authority; it's about inspiration and influence. Lead by example, and empower your team to excel. Communicate your vision clearly and motivate your team to achieve it. Being a better leader positively impacts your business culture and results.

Effective leadership is about inspiring and guiding your team toward success. Lead by example, set high standards, and communicate your vision clearly. Encourage open communication and provide support and guidance to your team members. Being a better leader will inspire your team to reach their full potential.

Key actions:

• Lead by example and demonstrate the behaviours you expect from your team.
• Provide regular feedback and recognition to motivate your employees.
• Invest in leadership training and development for yourself and your team.

7. Be Held Accountable by Someone Independent

Accountability drives results. Partner with a mentor, coach, or accountability group that can provide guidance and hold you accountable for your goals. Having someone outside your business to offer perspective can lead to valuable insights and improvements.

Accountability is a powerful tool for achieving your goals. Consider working with a mentor, coach, or accountability partner who can provide objective feedback and hold you accountable for your progress. Regular check-ins and assessments can help you stay on track and make necessary adjustments.

Key actions:

• Find a mentor or coach who can provide guidance and support.
• Join a business accountability group to share experiences and insights.
• Set regular check-ins to assess your progress and make necessary adjustments.

8. Build Strong Networks

Networking is essential for business growth. Connect with other professionals in your industry, attend events, and join online communities. Building strong relationships can lead to collaborations, referrals, and valuable opportunities that contribute to your business's success.

Networking is an essential part of business growth. Build strong relationships with other business owners, industry professionals, and potential clients. Attend networking events, join industry associations, and engage in online communities. Networking opens doors to new opportunities and collaborations.

Key actions:

• Attend industry events and networking functions to expand your connections.
• Engage in online communities and forums related to your industry.
• Foster mutually beneficial relationships with other business owners.

9. Monitor Your Progress

Regularly review your progress against your goals. Use key performance indicators (KPIs) to measure your success and identify areas for improvement. Tracking your progress allows you to celebrate achievements and make informed decisions for the future.

Monitoring your progress is crucial for staying on track. Set key performance indicators (KPIs) and regularly evaluate your business's performance. Celebrate successes and identify areas for improvement. Monitoring your progress helps you make informed decisions and adjust your strategies as needed.

Key actions:

• Set clear KPIs to measure your business's performance.
• Conduct regular performance reviews and adjust your strategies as needed.
• Celebrate milestones and achievements with your team.

10. Keep Your Well of Happiness Full

Running a business is demanding, but taking care of your well-being is essential. Prioritise self-care and maintain a healthy work-life balance. A happy and fulfilled entrepreneur is more likely to lead a successful business. Remember, your happiness fuels your motivation and creativity.

Maintaining a positive mindset and overall well-being is essential for long-term success. Take time to care for yourself and recharge your energy. A healthy work-life balance is crucial for avoiding burnout and staying motivated. Remember, your business will thrive when you’re at your best.

Key actions:

• Prioritise self-care and well-being to prevent burnout.
• Set boundaries to maintain a healthy work-life balance.
• Engage in activities that bring you joy and relaxation.

Building a Business: The Ongoing Journey

Building a better business is not a one-time event; it's an ongoing journey. Success is not achieved overnight but through consistent effort and dedication. By implementing these ten steps, you can create a solid foundation for your business and set yourself up for long-term success. Remember, small, incremental changes can have a massive effect on your success.

Every step you take, every goal you achieve, brings you closer to the vision you set out to accomplish. Stay focused, stay motivated, and keep pushing forward. The journey may be challenging, but the rewards are well worth the effort.

“Success isn’t overnight. It’s when every day you get a little better than the day before. It all adds up.” - Dwayne ‘The Rock’ Johnson.

We’re here to help you, every step along the way. Get in touch!

Supercharge Your Business: Proven Strategies for Success

Maintaining momentum and driving growth can be challenging. However, with the right strategies in place, you can supercharge your business and achieve remarkable results. 

Here are ten practical tips to help you navigate each business quarter with purpose, vision, and the courage to elevate your business to new heights.

1. Use Technology

Embrace technology to streamline administrative tasks, enhance communication, and improve reporting and accountability. Utilise the best apps to reduce paperwork and automate processes where possible.

Research and implement software solutions that cater to your specific business needs, such as project management tools, CRM systems, and accounting software. Stay updated with technological advancements and continually seek ways to integrate them into your operations.

At First Class Accounts Ovens & Murray and Busy01 Consulting, we can help your business by integrating the most effective apps tailored to your needs. 

2. Eliminate Distractions

Time is the most precious resource for any business. Many owners find themselves bogged down by distractions and focusing on non-essential tasks. To combat this, be decisive. Reduce standard meeting times, cut down on unnecessary administrative tasks, and delegate whenever possible. By doing so, you'll create more time to focus on what truly matters.

Implementing productivity tools like time-tracking apps can help you identify and eliminate time-wasting activities. Additionally, consider setting specific times for checking emails and notifications to avoid constant interruptions. Creating a daily or weekly priority list can also keep you on track and ensure that you're focusing on high-impact tasks.

3. Say Goodbye to Bad Customers

Some customers may drain your resources without providing significant value in return. If feasible, identify and phase out ten time-wasters, late payers, or troublesome clients. This will not only relieve stress but also allow you to allocate your resources more effectively.

Conduct a customer analysis to identify which clients are profitable and which ones are not. Use metrics such as customer lifetime value (CLV) and customer acquisition cost (CAC) to make informed decisions. By focusing on high-value customers, you can improve your overall profitability and customer satisfaction.

4. Invest More

With the time and mental space gained from the first two steps, allocate resources—time, key personnel, and money—toward strategic initiatives. Passionately redeploy these resources to drive significant improvements in your business.

Consider investing in employee training and development programs to enhance their skills and productivity. Explore opportunities for upgrading your equipment or expanding your product line to meet market demands. These investments can lead to long-term growth and a competitive edge.

5. Get a Plan

Operating without a plan is like embarking on a journey without a map. Develop a robust planning process, create a comprehensive business plan, and ensure its execution.

Include measurable goals and timelines in your plan to track progress effectively. Regularly review and adjust your plan based on market changes and business performance. Incorporate contingency plans to address potential risks and uncertainties.

6. Reconfigure

Don’t let unmotivated or incompatible employees hold you back. If someone isn't a good fit, consider parting ways to free up their future and make room for someone who aligns better with your business goals.

Implement regular performance reviews and provide constructive feedback to help employees improve. Offer opportunities for skill development and career advancement to retain top talent. A positive and motivated team can significantly impact your business success.

7. Value Add

Avoid stagnation by focusing on activities that add value. Aim to make a meaningful impact through your work, ensuring that it brings real value and significance to your clients.

Engage with your customers to understand their needs and preferences. Develop new products or services that address their pain points and exceed their expectations. Consistently delivering value can lead to increased customer loyalty and referrals.

8. Be Different

Stand out from the competition by positioning yourself as unique. Attract ambitious, growing, and engaged clients and employees by breaking the mould.

Identify your unique selling propositions (USPs) and highlight them in your marketing efforts. Foster a culture of innovation and encourage your team to think creatively. Differentiate yourself through exceptional customer service and a strong brand identity.

9. Deploy Marketing

Develop a straightforward marketing plan to enhance your reach and market penetration. Dedicate a percentage of your revenue to marketing efforts and ensure online engagement is a core component.

Leverage digital marketing strategies such as SEO, social media marketing, and email campaigns to reach a broader audience. Monitor and analyse your marketing performance to identify areas for improvement and maximise your return on investment.

10. Ask for Referrals

Actively seek out referral relationships to attract high-quality customers. Networking and word-of-mouth can be powerful tools in driving business growth.

Establish a referral program that rewards customers for referring new clients. Build strong relationships with complementary businesses and explore partnership opportunities. Regularly request feedback from your clients to ensure their satisfaction and encourage referrals.

Supercharge your business

By implementing these ten tips, you can supercharge your business and achieve sustainable growth. Stay focused, be proactive, and continuously seek ways to improve and innovate.

Ready to take your business to the next level? 

At First Class Accounts Ovens & Murray, we provide tailored bookkeeping, payroll and advisory services to help you implement these strategies effectively. Contact us today to learn how we can support your journey to success and supercharge your business!

How Much Should You Charge?

Getting your pricing right is one of the best ways to plan for business success, but how do you know how much you should charge?

First, don’t make a rushed decision; take the time to properly understand the market, your total costs, and how to position your products or services.

Figuring out how much to charge is a big learning curve for any business owner. The answer to how to approach it will fluctuate as circumstances and markets change. It is important to revisit the question throughout the lifecycle of your business.

There is No Magic Formula

All businesses are unique, with an individual offering of products and services. Before you set your pricing, it’s important to look at the whole picture. This will help to ensure you are being strategic and not just following trends.

Gather the Data

To get started, you need to gather as much information as possible. Block out some time to sit down with your business data and strategies. Pricing is essentially figuring out where your products and services are positioned in the market. So keep your business strategies top of mind. It doesn’t have to be a confusing exercise. Just grab a coffee and get started.

Here Are the First Steps to Consider:

1. Record All the Costs Involved in Production

Start by listing all direct and indirect costs associated with your product or service. Direct costs include materials, labour, and production expenses. Indirect costs encompass assets, insurance, licences, and legal fees. This comprehensive list ensures you don't overlook any expenses that could affect your pricing strategy.

2. Consider Your Current Profit Margin or Required Margin

Once you have your total costs, think about your profit margin. Understand the difference between net and gross profit margins. Gross profit margin is the difference between sales and the cost of goods sold, while net profit margin accounts for all operating expenses. Decide what margin is necessary for your business to be sustainable and profitable.

3. Conduct Thorough Competitor Research

Research your competitors thoroughly. Understand the market landscape and what others are charging for similar products or services. Identify your unique selling points (USPs) that allow you to differentiate your pricing. This research helps you position your offerings competitively without underpricing or overpricing.

4. Evaluate Your Offerings

Assess the value-added aspects of your products or services. Consider where your offerings fall on the spectrum from cheap and no-frills to high-end premium. Can you create a range of products at different price points to cater to various segments of the market? This strategy can help you attract a broader customer base.

Revisit and Adjust Your Pricing Regularly

Market conditions and business circumstances are always changing. Regularly reviewing and adjusting your pricing ensures that you stay competitive and meet your customers' expectations. This proactive approach helps you maintain profitability and growth.

Additional Considerations

Understanding Customer Perception

How customers perceive your pricing can significantly impact your sales. If your prices are too low, customers might question the quality of your products. Conversely, if your prices are too high without justifiable reasons, you might drive potential customers away. Balancing perception with reality is key to effective pricing.

Value-Based Pricing

Value-based pricing involves setting prices based on the perceived value to the customer rather than the cost of production. This method requires a deep understanding of your customers' needs and how much they are willing to pay for the benefits your product or service provides. Value-based pricing can often lead to higher profit margins.

Psychological Pricing

Psychological pricing strategies, such as setting prices just below a round number (e.g., $9.99 instead of $10), can influence customers' buying decisions. This tactic can make prices seem lower than they actually are, potentially increasing sales.

Discounts and Promotions

Strategically use discounts and promotions to attract customers and boost sales. However, be careful not to rely too heavily on these tactics, as they can devalue your product and create an expectation for lower prices. Use them sparingly and strategically to drive short-term sales and customer acquisition.

Stay Ahead of the Game

Determining how much to charge for your products or services is a crucial aspect of running a successful business. By thoroughly understanding your costs, profit margins, market conditions, and customer perceptions, you can develop a pricing strategy that supports your business goals. Remember, pricing is not a one-time decision but an ongoing process that requires regular review and adjustment.

For more personalised assistance in developing a pricing strategy tailored to your business needs, contact us at First Class Accounts Ovens & Murray and Busy01 Consulting. We're here to help you navigate the complexities of pricing and achieve long-term business success.

Getting ready to exit your business

Selling your business is a significant milestone that requires careful planning and strategic preparation. 

To ensure you get the best possible return on your investment, it's crucial to have a solid exit strategy in place. At First Class Accounts Ovens & Murray and Busy01 Consulting, we specialise in helping business owners develop and implement effective exit plans.

When you sell up, you want your business to have as much inherent value as possible – so you get a good price, a great return on your investment and the best possible payout.

So, how do you take yourself ‘out of the business’ as the founder, add the best value and set up an effective and financially beneficial exit strategy?

Exit your business - add value to your company

Whether the goal of your five-year plan is an acquisition by a larger corporate, or selling your share of the company to a chosen successor, it’s critically important to focus on adding value.

The more attractive the business looks in the market, the better the price you’ll achieve, or the better the yield you’ll see on selling your company shares.

To drive that value:

Work on the business, not in it

Working on the business means you’re no longer a fundamental part of the day-to-day operations and can focus on the higher-level strategic elements. 

This means building a strong management team and delegating responsibilities effectively. It also involves creating systems and processes that allow the business to run smoothly without your constant involvement. 

By doing this, you enhance the business's attractiveness to potential buyers, who will see a well-organised, self-sufficient operation.

Invest in adding value

Keep profits in the business, reduce your personal drawings, and plough that money back into growth and investment. This might include upgrading equipment, expanding your product line, improving your online presence, or enhancing customer service. 

By continuously reinvesting in your business, you not only boost its current value but also make it more attractive to potential buyers.

Improve your financial health

By taking control of your finances and building a strong balance sheet, positive cash flow, and attractive profit forecasts, you make your business more appealing to buyers. 

This includes maintaining accurate and up-to-date financial records, managing debt effectively, and ensuring that your financial statements reflect the true value of your business. 

A business with healthy finances is more likely to attract serious buyers and command a higher sale price.

Have a proper exit strategy

Develop a plan that has agreed targets, so you can track and measure whether goals are hit, and a strategy your team can get behind. 

Your exit strategy should include identifying potential buyers, understanding the market value of your business, and setting a timeline for the sale. It’s also crucial to consider the tax implications of selling your business and to plan accordingly to maximise your post-sale benefits. 

Make sure your team is aligned with this plan to ensure a smooth transition.

Talk to us about exiting your business

If you’re looking to sell up, you need a plan. Come and talk to us about creating a workable exit strategy, with a clear focus on driving value and delivering a solid return on your investment.

Get in touch to build your exit strategy.

Selling your business is a major decision that requires careful planning and expert advice. At First Class Accounts Ovens & Murray and Busy01 Consulting, we are here to help you every step of the way. Contact us today to discuss how we can assist you in creating a comprehensive exit strategy that ensures you get the best possible return on your investment.