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Setting goals for 2024

Setting goals for 2024

Setting Goals for 2024

The new year is a new beginning. If you are a business owner, this is often the time of year when you reflect on where you are at and think about your business goals for the year ahead.

Setting goals is an essential part of personal and professional growth. These could be lofty goals, or even setting out a plan to achieve some more mundane (but equally important) projects. Whether that is getting paid faster, reassessing expenses or bigger things like automation of processes and new markets. You may be looking to expand your business or create more time for yourself.

Having a clear vision and actionable goals can help you achieve your long-term plans.

Here are some tips to get you started

Envision your future

Reflect on what you truly want from your life and how your business can help you achieve those aspirations. Consider where you want your business to be in the next five or ten years. Having a clear endpoint in mind will make it easier to set goals that align with your vision.

Set measurable goals

Vague goals can be challenging to track and evaluate. Instead, focus on setting goals that are measurable. Think about the key metrics you already monitor in your business and how you would like to see them improve. For example, aim for a 3% increase in net profit year-on-year, a 2% reduction in expenses, or acquiring two new customers per month or grow your prospect database by 50%. If you set specific targets, you can easily track your progress and make adjustments as needed.

Develop a plan for each goal

Once you have identified your goals, it's crucial to create a plan of action to achieve them. This can be as simple as jotting down your ideas or engaging in a brainstorming session with your team or advisors. Having a well-defined plan in place will help you stay focused and motivated to follow through.

Monitor your progress regularly

It's essential to regularly check in on your progress towards your goals. Set reminders on your calendar or align your monitoring process with your invoicing cycle. By consistently evaluating your progress, you can identify any areas that need improvement or come up with fresh ideas to help you reach your targets.

Celebrate your achievements

Celebrating milestones along the way is crucial for maintaining motivation and momentum. Plan a reward for yourself when you achieve a significant goal. It could be treating the team to a morning tea, having a day out of the office together or planning an event for the end of the year. Choose something that brings you joy without breaking the bank.

Not sure how to get started?

We can help you with the strategy and identifying the information you’ll need to track, so you can monitor your progress. So, let's talk

Setting goals is just the first step. By implementing these tips and staying committed to your vision, you can turn your long-term plans into reality.

Writing a business plan. Read our guide.

Writing a business plan? Read our guide

Writing a business plan?

Read our guide

Your business plan is the sat-nav that keeps the company moving in the right direction.

Having that guidance can be a massive benefit to your success as a business. But what elements should you include, and...

What are the main considerations to think about

A detailed business plan will generally include:

A clear direction for the business

A well-crafted business plan gives you a defined path to follow, outlining the company’s purpose, goals and strategies. This helps everyone understand the business's mission, so you’re pulling in the same direction.

An overview of your financial strategy

Your plan will include revenue projections, expense forecasts and funding requirements. This financial guidance gives you the foundations for mapping out your budgeting, cashflow and securing investments.

An overview of threats and opportunities

A robust plan will identify the potential challenges and risks faced by the business. This helps you develop contingency plans for overcoming these challenges, reducing your risk and keeping the company on track.

A summary of your sales and marketing strategy

Outlining your sales and marketing strategy helps you target the right audience and differentiate your business in the market. This is vital for winning customers and driving your sales revenue.

Attract the right investors and lenders

A solid business plan enhances your credibility when you’re approaching investors or lenders. A good plan will demonstrate your commitment to the business, your understanding of the market and your ability to achieve long-term success. This is essential for securing investment and funding.

7 steps to creating a plan for your business

There’s no ‘one size fits all’ business plan. Your business plan should clearly outline your goals and how you intend to reach them. As a starting point, this should include how you intend to set up, finance, manage and run your business.

Use the following seven headings to kick-start your planning process. We can help you work through the numbers and strategic thinking to support your goals:

Describe your business idea

What’s the idea and how does it work? Try to have an ‘elevator pitch’ that quickly and simply describes the potential of your idea.

Set out your business goals

What are your objectives for the business? Set out your vision for the business and what your core mission will be.

Outline your ideal customer

Do the research to provide an overview of your target market (the people or organisations you’ll sell to).

Do some competitive analysis

Who are your competitors? Consider all the possibilities. They may not be in your precise sector but still compete for the same consumer dollar. What is your competitive advantage (the reason they pick you over your competition)?

Perform a business financial analysis

How will you fund your business and can you demonstrate the financial viability of the business idea?

Sketch out your sales and marketing plans

Show how you’ll win customers and generate revenue. Consider the 4 Ps of marketing (Product, Price, Place, Promotion). Plan your budget and work out what your return on investment (ROI) will be.

Outline your business structure

Give an overview of your organisational structure and your strategic and operational roles as directors.

A Business Plan is essential

A well-structured business plan is an essential document, whether you’re a new founder that’s just starting out, or a seasoned business owner looking to grow and diversify.

Your business plan is never written in stone. It’s a dynamic and evolving document that changes as the business progresses. Revising your business plan on a regular basis helps you improve your goals, refine your strategy and adapt to meet changing circumstances and markets.

How can Busy01 Consulting and First Class Accounts Ovens & Murray help you with your business plan?

Having a solid business plan is what gives your company direction, structure and meaningful objectives as an enterprise. We’ll help you understand your business goals and vision, and will help you translate this into a watertight business plan. We’ll also help you track your performance against this plan, and will work with you to update the strategy as the business evolves.

If you’d like to know more about business planning, we’ll be happy to explain. Get in touch to discuss your business plan.

Preparing your business for a sale

Preparing your business for a sale

Preparing your business for a sale

Selling your business is a big move for any owner. You’ve built this company up, scaled it and put years of hard work into making the business a success story. So, when the time comes to sell, you’ll want to know that you’re getting the best price, and the best future for your legacy.

We’ve outlined five ways to maximise the value of your business, with practical steps for making your company the most attractive prospect on the market.

5 steps to prepare you for a sale

The first thing to underline is that selling a business is rarely a fast process. Most owners will begin planning their sale years in advance, working to an exit strategy that sets out all the key milestones. Your aim is to leave the business in great shape, with stable finances, a solid team and a customer base that will continue to provide solid revenues for years to come.

So, how do you achieve these goals?

1. Assess your reasons for selling and your desired timeline

What’s the key motivation for selling your business? Are you retiring, looking to move on to other opportunities or hoping to unlock your equity? Once you know your reasons, you can decide on some core goals for the sale, and set a realistic timeline for the sale.

2. Get your financial house in order

'Doing your financial housekeeping’ will mean preparing financial statements, submitting outstanding tax returns and making sure you have access to any other documentation that potential buyers will want to see. You may also want to work with an M&A expert to discover the company’s true market value.

3. Make your business attractive to buyers

Any buyer wants to know they’re taking on an attractive business proposition. Making the business feel more attractive means improving your marketing and sales strategies, beefing up your operations and ensuring you have a positive cashflow position. You should also think about creating a transition plan for the buyer, so the handover is as smooth as possible .

4. Find the right buyer

It’s important to feel like you’re handing your legacy over to the right owner – and getting the price you need. This may involve working with a business broker or marketing your business yourself. Make sure you vet potential buyers carefully to ensure that they are a good fit for your business and your existing team.

5. Negotiate the sale terms

Achieving your desired price could involve a fair amount of negotiation. You’ll need to sit down with your buyer to discuss purchase price, payment terms and other conditions of the sale. Be prepared to compromise and be willing to walk away from a deal if the terms are not right for you.

Talk to us about getting your business ready for a sale

If you’re intending to sell your business in the next five years, it’s important to start planning now.

Coming up with a sale plan and a robust exit strategy takes time. As does sorting out the business housekeeping and finding the best possible buyer for the company.

As experienced bookkeepers, we’ll help you:

  • Get organised, locate the relevant documents and improve your record-keeping
  • Clean up your business to identify any financial issues
  • Expand your business network, to help find the best buyer for the company

Following these steps will greatly increase the market value and price of your business.

Get in touch to talk about your sale plan.

10 questions to ask yourself as a business owner

10 questions to ask yourself as a business owner

10 questions to ask yourself as a business owner

Running a busy and successful business means you often don’t have the time to step back and work ON the business. This can be a challenge if your aim is to grow and scale the company.

As experienced professional bookkeepers and business advisers, we know the value of taking the time to ask yourself some pertinent questions.

Holding yourself and the business to account is something we can help with. And there's never a bad time to pose a few questions and gauge where you're at with your planning, strategy, financial management and personal goals as an entrepreneur.

We've pulled together 10 questions to ask yourself as a business owner.


1. Can you explain why a customer should choose your brand over another?

Knowing your value to a customer is vital if you’re going to market your offering in the most effective way. Think about why your brand stands out in the marketplace, and what opportunities and threats exist. This is the fastest way to tailor your brand to meet customer expectations.

We can help you by running a SWOT-based analysis of your business.

2. How happy is your workforce?

Your people are such a vital asset, but they won’t work well if they’re dissatisfied and disengaged from your business values.

Ask yourself, are your employees motivated and engaged by your mission? Is there anything you can do to boost this engagement?

We can review your people strategy and the staff benefits you offer to your employees.

3. Are you meeting your cashflow goals?

Are there specific costs or inefficiencies that are holding you back from achieving a positive cashflow position?

Ask yourself if your financial management is up to scratch. Identify your failings and tighten up your cash process.

We can review your cash management and look for efficiencies and cost-saving opportunities.

4. What keeps you awake at night?

It’s a stressful role being the boss, and there’s likely to be a lot playing on your mind.

Consider whether there are any recurring business issues that are holding you back, or unexpected pitfalls that have appeared along the course of the business journey.

We can offer you seasoned advice whatever the issue, with resolutions to ease your worries.

5. Are you embracing everything that tech and AI has to offer?

Technology is moving fast with AI solutions and digital systems now an integral part of many business models. But are you doing enough to bring your business into the digital age?

Are there tasks could you automate, or processes you could streamline?

We can integrate a suite of apps such as Xero, Dext, Futurli, and other platforms to boost your business.

6. Is growth part of your business strategy?

Not all businesses are focused on growth, but outlining your key goals around growth is an essential part of your business strategy.

Ask yourself whether you want to scale at speed, or grow organically. Or whether you’re happy to be a boutique business that keeps things small.

We’ll help you define your growth goals and build a strategy that aims for success.

7. Do you have the numbers you need at your fingertips?

So much of what you do as a business is driven by data. But are you getting the overview you need of your important business metrics and key financial numbers?

Think about where you need detailed data and metrics, and how this could put you in better control of the company.

We can help you expand your reporting and management information, so you have a better eye on performance, spending, cashflow and sales targets etc.

8. Have you identified your ideal customer?

Identifying your ideal customer is something every business should do. But when was the last time you updated your ideal customer outline?

Think about who you’re selling to, how this audience has evolved and whether they are still the right customer to target.

We can run detailed customer profiles to help you pinpoint the best customers to target.

9. Have you thought about where your business will be in five years?

When the business is busy, the temptation is to focus on the now and to put your energy into fighting the most pressing fires. But without a forward-looking focus, you can lack direction.

Ask yourself where you want to be in five years and how you plan to achieve these goals.

We'll help you create a detailed five-year plan, to give your journey more impetus and direction.

10. Are you planning for your own financial future?

You obviously spend a lot of your time thinking about your business – but how much time have you spent considering your personal financial future?

Think about your life goals and how you plan to fund them, and where this money is likely to come from.

We can advise you on planning and the advantages of good all-year-round financial management.

Talk to us about running a health check for your business

Ideally, these 10 questions to ask yourself as a business owner will have got you thinking more strategically about your business. If you’d like to take this process further, we’d advise running a detailed health check for your business and personal finances.

Book a meeting with us to talk through your goals, aspirations, challenges and strategy, so we can help you take the next step in your journey to entrepreneurial success.

Get in touch to book a health check.

The ATO agent nomination process

The ATO agent nomination process

To protect the security of your tax and super information, the ATO is introducing a new process to ensure that only your authorised tax agent, BAS agent or Payroll service provider can access your account and act on your behalf.

This process does not currently apply to individual taxpayers or sole traders. And only applies when you engage or change an agent or change the authorisations you give your existing agent.

What does the new process mean

The ATO Agent Nomination Process protects your business and means only your nominated registered agent will:

  • have access to your information
  • perform tasks on your behalf, such as lodging your tax return.

Nominating your official agent allows access to your account and to act on your behalf for matters relating to:

  • companies including strata title bodies
  • partnerships
  • trusts
  • not-for-profits
  • joint ventures
  • cooperatives
  • self-managed super funds (SMSFs)
  • APRA-regulated superannuation funds.


We can efficiently manage your tax affairs, providing you with expert guidance and support throughout the process.

We can help and guide you through the steps to nominate us as your official agent.

The following guide has easy steps to follow. (If you have not already set up access to Online Services for business, you’ll need to do this first).

We cannot do this on your behalf but we can assist you through the process if needed - or contact the ATO for technical help with your myGov account.

Client-Agent Linking Steps - The ATO Guide

If you have any questions or need assistance with the nomination process, or anything else, please get in touch. We are here to help and will ensure your affairs are handled with expertise and care.


How much should you pay yourself?

How much should you pay yourself?

How much should you pay yourself?

Being the boss means you get to make all the big decisions about your business – including how much to pay yourself in wages, salary or drawings.

As the owner, you might need to underpay yourself in the early stages of building your business, so you can reinvest the profits. But your time is valuable – and you need enough money to pay the bills.

So how can you find the right level of pay? It has to be enough to keep the mortgage paid, while also building a thriving business.

If you’re trying to decide how much to pay yourself, here are a few questions to ask yourself:

What can the business afford?

You need to leave enough cash in the business to keep it ticking along, pay your basic costs, and meet your tax obligations.

Once you’ve considered all those outgoings, how much does that leave you as a potential salary?

We can help you work out what that number is, so you can establish a sustainable rate of pay.

What’s the market rate for your role?

What would you have to pay someone to do the work you’re undertaking in this business?

Maybe you wouldn’t actually be able to find anyone to work the same long hours, but if you were hiring someone with your experience, to do the same sort of work for 40 hours a week, what would they expect to be paid?

That number is a good starting point for thinking about your own salary or drawings.

If you’re being underpaid, it’s time to think about ways to grow your profits. If you’re being overpaid, congratulations on building a highly profitable business.

Could reinvesting profits grow your income faster?

You can take all the profits out of your business, which should give you a strong and sustainable income.

Or, could you reinvest your profits and grow the business faster, leading to a higher income in the long-term? You might choose to spend some of your profits on advertising, a better website, or developing a new offering, for example.

Or you could pay for assistance in some area of the business. If the investment leads to higher growth, it might be well worthwhile.

We’ll help you run the numbers.

We can help you figure out how much your business can afford to pay you, analyse the potential gains of a business investment, or weigh up the pros and cons of hiring someone to help you.

Get in touch, we’d love to hear from you.

5 ways to tackle economic uncertainty

5 ways to tackle economic uncertainty

Economic uncertainty is an ongoing worry for any business owner.

While you can manage your finances, the broader macro-economy is beyond your direct control. And in the first few years of the 2020s, there have certainly been plenty of tricky ups and downs for your business to navigate.

Current economic uncertainty stems from a number of factors, including:

  • Fluctuating markets
  • Geopolitical tensions
  • Pandemic recovery
  • The impact of climate change.

This unpredictability poses significant challenges for sustained growth and stability – but there are simple steps you can take to tackle these challenges.

Simple strategies for tackling the challenges of economic uncertainty


Good financial management is the key to tackling any period of economic uncertainty. When sales, revenues, supplier prices and operational costs are all highly dynamic, it’s good to know that your business has cash in the bank and a solid financial strategy to stick to.

But how do you get tighter control over your business finances? And what are the main areas to focus on, track and manage as a business owner or financial director (FD)?

Here are five ways to tackle economic uncertainty:


Manage your cashflow effectively

Cashflow management is the process of tracking your cash inflows and outflows, identifying potential problems and being proactive about taking action. It’s helped by running regular cashflow forecasts and sticking to budgets.

Cashflow forecasting applications, such as Futrli, seamlessly connect with your Xero accounts. They provide a detailed perspective on how your cash will flow in and out in the upcoming months. This crucial information empowers you to make well-informed decisions.

Carry out spend management

Spend management involves tracking your expenses and identifying areas where you can cut costs. You do this by switching to more cost effective suppliers, cutting back unnecessary expenses and having tighter approval processes. Talk to us about implementing expense management apps into your business.

Negotiate better terms and prices with suppliers

Negotiation can help you save money on your raw materials, labour and other important costs. You can also negotiate better payment and credit terms by building trusted relationships with your suppliers.

Embrace AI automation to cut costs

Artificial intelligence (AI) tools are a great way to automate tasks, such as customer service, billing and inventory management. This frees up time for strategic activities and saves you money on labour costs.

Diversify into new products or markets

Diversification helps you reduce your dependence on a single product or market, making your business more resilient to economic downturns. It’s important to choose products or markets that are complementary to your existing business, and that have good growth potential.

Talk to us about strengthening your financial management. We'll look after your books so you can look after your business. 

With the world in such an unstable state, it’s always difficult to know exactly what lies around the corner for your business. But it’s safe to say that with a robust and agile financial strategy, you’re in a better position to flex your revenue streams and overcome any cashflow pitfalls.

As your bookkeeper, we can help you get tighter control over your cashflow, budgeting and financial forecasting.  

How automation streamlines your business

How automation streamlines your business

How automation streamlines your business

How can business automation streamline your business? Business automation uses technology to streamline and simplify all the repetitive manual tasks, processes and workflows that are part of the everyday running of your business.

Instead of spending hours of business time doing everything manually, automated systems can take on most of the heavy lifting.

You can automate the data-entry of your bookkeeping, the sending of recurring invoices or the coding of transactions when doing your bank reconciliation – basically, any task that’s repetitive, rule-based and taking up your time.

Automation makes your processes faster, more accurate and more efficient. This frees up your time to focus on other important strategic and customer-facing tasks. It also means you can get more work done in less time, making the business more productive and profitable.

How does business automation affect your business?

Smart use of automation can give your small business a major boost.

Instead of having to hire more people, you can grow the business and significantly reduce the admin workload for your existing human team. It’s the easiest way to set the foundations for scaling up the company.

By automating key areas of your operation, you can:

  • Streamline your workflows – business automation optimises your processes by automating tasks like data entry, payment collection and approval workflows. This reduces the manual effort that’s involved and boosts your operational efficiency.

    Online bookkeeping applications, such as Xero, can take on the time-consuming task of data entry for your financial records. They allow for the seamless organisation and tracking of income, expenses, and other financial transactions.
  • Improve your process accuracy – automation cuts down on human errors by applying rules consistently and precisely. This means your financial calculations are more accurate, data is of a higher quality and the company has better compliance standards.
  • Save time and resources – all those tedious, repetitive manual tasks are now automated. This frees up valuable time for you and your team to focus on strategic activities, innovation and working more closely with your customers.
  • Become more cost-efficient – automation cuts back the labour costs that usually go hand-in-hand with manual tasks. You’re more productive, your operational costs are reduced and you don’t need any additional staff to grow the business.
  • Scale your business with ease – as your small business expands, automated systems are the special sauce that helps you scale up as quickly as possible. You can effortlessly meet the increased workload, grow your systems and stay agile and adaptable – two of the key skills for any ambitious business that’s looking for fast growth.

How can our firm help you with business automation?

Working automation into your business strategy is the fastest way to achieve your key goals.

With your main tasks and processes automated, you have a sleek, systemised business to drive your growth. And we’re always here to help you maximise this use of automation. We’ll help you review your operations to look for the automation opportunities – and can implement the most effective apps to add into your tech stack.

If you’d like to know more about the benefits of automation, we’ll be happy to explain.

Have You Got a Plan for Growth in Your Business?

Have You Got a Plan for Growth in Your Business?

Have You Got a Plan for Growth in Your Business?

Growth doesn't have to be a daunting prospect. It can be a straightforward process if you approach it strategically and methodically.

Rather than seeing growth as synonymous with increased risk, longer hours, and more headaches, consider it as an opportunity to maximize your business's potential within your industry.

Let's explore some practical tips and insights on how to plan for growth, all while keeping it simple and straightforward.

1. Take a Look Back to Move Forward

Before you start charting the path for growth, it's crucial to understand where your business stands today. Begin by conducting a growth audit. This involves analysing all available data and information to gain insights into how your business has evolved.

By documenting your past growth patterns and identifying the factors that contributed to your current position, you can make more informed decisions for the future.

Embracing modern technology, such as cloud accounting software like Xero, can significantly streamline your business growth journey. Xero provides you with real-time access to your financial data, anytime, anywhere. This accessibility ensures you have up-to-date insights into your financial health, enabling you to make swift, data-driven decisions. Integrating cloud accounting software into your operations is not just a step towards modernisation, but also a strategic move towards informed business growth.

2. Create a One-Page Growth Plan

Once you have a clear understanding of your business's history and current standing, it's time to plan for future growth. This doesn't have to be a complex, multi-page document filled with jargon and buzzwords. Instead, aim for simplicity. Create a one-page growth plan that outlines your big objectives and the practical steps needed to achieve them.

Consider what specific tasks need to be accomplished and which team members will be responsible for them. By breaking down your growth objectives into manageable tasks, you can make progress more efficiently.

3. Monitor Key Performance Indicators (KPIs)

A successful plan for growth isn't just about setting goals; it's also about tracking your progress. Establish key performance indicators (KPIs) that align with your growth objectives. These KPIs could include metrics such as revenue growth, customer acquisition rates, or operational efficiency improvements.

Regularly review these KPIs to ensure you're staying on track. By monitoring your performance, you can make necessary adjustments and keep your momentum going in the right direction.

4. Gain Perspective by Taking a Step Back

As a business owner, it's easy to get caught up in the day-to-day operations of your company. However, taking time to step back and gain perspective is essential for effective growth planning.

Consider seeking expert assistance to help you build a comprehensive business plan. We can provide valuable insights and expertise to assist you in charting the path for growth. We can work with you to identify the necessary steps to achieve your growth objectives, offering a fresh perspective that goes beyond the daily grind.

Embrace Growth as an Opportunity

Planning for growth doesn't have to be complicated or overwhelming. By conducting a growth audit, creating a one-page growth plan, monitoring KPIs, and seeking expert advice, you can set your business on the path to sustainable and rewarding expansion.

At our First Class Accounts Ovens and Murray, we're here to help. Talk to us about understanding your numbers and assisting you in developing a clear and actionable growth plan.

Remember, growth is not about taking unnecessary risks or working longer hours—it's about making informed decisions and seizing opportunities. With the right approach, your business can achieve the growth you're aiming for.