Upsizing or downsizing: forecasting can help

2020 and 2021 have created a number of challenges for the average business. Depending on your business purpose and strategy, you may need to either upsize, or downsize, to secure the long-term future of your company.

But what are the implications of upsizing or downsizing, your operations? And how do you refine your business so it's fit for purpose and ready to take on your new aims and goals?

The answer is to look carefully at your forecasting and your future decision-making.

Looking at the ongoing needs of your business

Our experiences of the pandemic have demonstrated one very clear lesson – you never know exactly what lies around the corner for your business. But the more prepared you are, the better you can respond, as and when new threats and opportunities do appear.

With this in mind, forecasting and scenario-planning can be exceptionally important tools.

Rather than crossing your fingers and hoping for the best, you can plan for two, three or more different outcomes – with different strategies and tactics for each separate scenario. You can’t bullet-proof your business, but you CAN make sure that you at least have a Plan B (or C).

Scaling up, or scaling down?

By making constructive use of forecasting, you’ll be able to see the most viable path for your business. From here, you can make a decision on whether upsizing, or downsizing, is the most appropriate action for the long-term health of your business.

Some key questions to ask during your decision-making may include:

Do you have enough funding to grow, or do you need to downsize?

Knowing how much working capital you have available in the business is a vital piece of information. If you have a healthy balance sheet, a workable funding strategy and access to lenders, you’ll be able to fund your growth. If your cash reserves are depleted and access to finance is limited, now may be the time to shrink the business and consolidate things down – helping you to survive to fight another day, even if it is at a reduced scale.

Do you need more, or fewer, employees?

If your market share has dropped, you may need to downsize your team. And if you've hit a winning streak of sales, you may need to upsize your workforce to meet demand. Look at what resourcing you need and the types of skills, capabilities and long-term knowledge you need from your team in order to meet your new goals and targets.

Do you need to train your existing people?

If your business purpose has evolved, or you're moving more into the online or digital arena, you may need to train up your staff. Upskilling your people helps to bring them more in line with modern digital business practices, software and online customer interactions, all of which helps to increase your operational capabilities and your customer service levels as a business.

Do you need the same number of branches/shops/offices? 

If you've instigated remote working or hybrid working, you may not need so much office space for your people. And if you’ve moved a lot of your business to online selling, fewer bricks-and-mortar outlets will be required. Cutting building lease costs and/or commercial mortgage expenses can be a serious cost-saver for the business. Conversely, if you’re aiming to scale up, it’s likely that larger premises will be needed – resulting in higher property costs, but increased income from your scaled-up operations.

Do you need new equipment, machinery or vehicles?

Knowing what tangible assets you need in the business is an important part of your new business plan. If you’re expanding your operations, new equipment and/or vehicles will be needed to meet the new demand. This is likely to mean taking out third-party finance, or digging deep into your cash reserves. If you’re downsizing, there’s potential to sell-off existing equipment and assets and to free up this equity for other projects in the business.

Talk to us about scenario planning and decision-making

If you’re in the process of evolving or changing your business purpose, please come and chat to us. We can help you review your existing business plan, run scenarios and forecasts, and look at the long-term future path of your business.

Do you have a business plan?

As we continue to face challenging times, to make a success of your business you’re going to need a robust business plan.

With a one-page business plan behind you, your company has a real sense of strategic direction and a set of core goals to refer to and track against.

But what are the key elements to include in your one-pager business plan?

We’ve listed some of the foundational areas to cover, so there’s real purpose behind your business.

What to include in your business plan

Lots of online resources will suggest that a business plan is an easy document to create, but a good plan will take time and plenty of thinking to get right.

As business advisers, we’ll help you put together a plan that gives you a clear strategy for the next six months and beyond, with measurable goals to include in your plan. The resulting document will help give you clarity on your direction, and where to invest time and money.

A business plan will also be an essential document if you are looking for investors or external funding. Any loan providers or private investors will want to assess the risk in your business, your cashflow position and the underlying profitability of the enterprise – so bear this all in mind when outlining the financial details of your plan.

If you haven't written a plan before, a template is useful.

Start with the following headings:

Business description

Your business description should include a mission statement, your key goals and your objectives as an enterprise. A good mission statement explains:

1. what you do
2. why you do it
3. who you do it for.

It should be short and to the point and be used to inspire your marketing and drive the everyday internal running, ethos and tactics of your business operations and team thinking.

Business profile

A profile section tells me how long you’ve been in business, the specialty products or service niches that you focus on, and the key strengths of the company. It will also outline your business strategy and how you aim to achieve your targets, increase your customer base and grow the business over time.

Business environment

This section sets out the environment that you trade in as a business. So you should outline things like the key trends in your industry, your close competitors in the market, and the size of your current customer base. You can also include any research or market research you’ve compiled regarding your intended market, industries and customers, to give your plan some factual foundations.

Business strategy

A SWOT analysis demonstrates the strengths, opportunities, weaknesses and threats in the business, allowing you to refine your business strategy and maximise your success. Identifying your key strengths and opportunities helps you to focus your efforts and resources in the most productive areas. And knowing your weaknesses and threats helps you look for areas of improvement, and where you may need to safeguard the company against specific risks, threats and competitors.

Financials

Your financials section sets out the basic financial drivers of the business idea. For new businesses, this will mean outlining your projected expenses, budgets, sales targets and profitability projections etc. For existing businesses, you can include your profit and loss, balance sheet, sales trends and projected budgets etc. Cashflow and revenue forecasts will also be essential if you’re approaching lenders.

Talk to us about creating your one-page business plan

We’ll help you create a tailored business plan, to guide you through the threats and opportunities that lie ahead, with solid financial management for the next stage in your growth.

Do you feel like a slave to your business?

Feeling like a slave to your business implies the loss of control; thinking that you need to be available to your customers 24/7 and that your team can't cope without you.

It can also imply a victim mentality - that this is just what it's like to be a business owner and that it's not something you can change. Maybe Covid had a huge impact on your business and you're playing catch up.

There are lots of reasons why you feel like a slave to your business. In other words, lots of excuses.

The OARBED behaviour model tells us we must act above the line; taking Ownership, Accountability and Responsibility for our actions and the choices we make. Feeling like a slave to your business is a choice.

So, what can you do to stop feeling this way?

How can you get back in control of your business

First, review and update your processes. If customers are contacting you at all hours, put in place a timeframe for responding, e.g. within 24 hour hours, and communicate this with your customers. If cashflow is an issue, review your payment terms and ensure they're being enforced.

Next, if you don't feel like you can trust your team to run your business without you, establish why this is.

Do they need more training and support?

Have you given them the opportunity to step up and take on more responsibility?

Do you need to take on more team members or outsource some tasks?

Whatever your reasons - or excuses - are for feeling like a slave to your business, now is the time to reflect on what it is you wanted your business to deliver to you.

Set goals for what you want your business and personal life to look like in 12 months.

Break these down into 90 day goals and actions to achieve those goals.

Take ownership, accountability and responsibility for regaining control of your business.

Consider the following questions

• Do you need to start going home on time every night?
• Do you need to stop accepting work from people who don’t respect your payment terms?
• Do you need to block out calendar time to respect your health and wellbeing?
• Do you need to implement 10 strategies to grow your cashflow?
• Do you need to train and empower your team to take on more responsibility?
• Do you need more time to plan?

No more excuses - it’s your business, you make the rules, choose not to be a slave!

We can help you be the master of your business - get in touch to find out how.

"Success isn’t a result of spontaneous combustion. You must set yourself on fire."
Arnold Glasgow

5 signs you're undercharging

Are you undercharging for your services?

It can be hard to tell, particularly if you’re in a niche industry or you’re a contractor. Costs have been rising, so it may be time to rethink your own pricing.

Here are five signs that you might be undercharging:

1. Nobody ever questions your quotes

Do all your new clients accept your quotes or charges without asking any questions, requesting a breakdown or wanting a discount? It’s possible they’re delighted to be getting such a great deal.

2. You run off your feet but you can’t afford to get help

When you’re working yourself to the bone, but there’s not enough money left over to employ someone to help you, your prices are too low – or something else needs to change.

3. Your prices have been the same for two years or more

In most industries, prices increase just slightly each year. Leave your prices flat for too long and you’re not keeping up with the market; make sure you review your fees annually.

4. You’re overbooked

When business is booming and there’s no room for new clients, it’s time to raise your prices.

5. Clients don’t treat you as well as they should

When clients think they’re paying peanuts, they’ll often take you for granted. They don’t see your time as valuable, so they feel free to mess you around.

What should you be charging?

Finding your pricing sweet spot could take a little time. You’ll need to do some research, maybe ask around a little, and find out where your competitors are pitching their rates.

We can help

We work across various industries and therefore may be able to give you some indication of typical fees. So get in touch.

How do you get your outstanding invoices paid?

Do you dread following up outstanding invoices?

It can be frustrating when you have customers who haven’t paid their invoices. Not to mention the impact on your cash flow.

Getting paid on time is essential to good cash flow. But how do you get paid?

Here are some simple, effective techniques that can help you get your outstanding invoices paid.

Make sure your terms are clear

Write into your terms of service that you will charge a late fee for overdue invoices. Make sure you your customers are aware of your terms of service before you do the work.

Also, we recommend doing a credit check before you do business with a new customer. This can help reduce the risk of late payments and defaults, as well as minimising the need for follow-ups.

Reminders

Often, the payment is a simple oversight. By resending the invoice or sending a simple payment request an outstanding invoice will be paid. Start there, and you might be surprised by how many outstanding invoices are paid.

Better still, set your accounting software up to send automated reminders to customers with outstanding invoices. Talk to us about how to do this.

If the above action doesn’t achieve the desired result, ie your outstanding invoice being paid, it’s time for firmer action.

As uncomfortable as it can be to make a phone call to ask for payment, it can be one of the most effective ways to get paid. Perhaps start with asking are they aware that their invoice is outstanding.

A stronger stance

So, what do you do if your customers don’t respond to your polite requests?

If you have been waiting for payment for months, it’s time take a stronger stance.

This could include:

• stopping your services until payment is made
• using a professional debt collector
• bringing in your lawyer

While you will likely get paid by taking this stronger stance, you do need to consider the potential impact on the relationship with your client. How important is it? Do you want to continue to do business with them? Is it worthwhile continuing to do business with them? 

If you need help managing your outstanding invoices, get in touch for expert support and guidance.