Goals for your business

Goals for your business

Have you achieved the goals you set out to achieve when you first started your business?

In this article we pose 5 important questions for you to ask yourself before you take the next step in your business journey.

Founding, managing and growing a business is a BIG commitment.

For most business owners, it will take years to build a customer following, turn a profit and create a truly scalable business. It's a journey that can sometimes be pressurised, stressful and risky.

But when your plan really does come together, there is the chance of real success, a lasting legacy and a business that delivers on your initial dream.

So, how do you know when you've truly achieved your goals for your business?

Here are five questions to help you understand if you've reached your original goals. 

1. Has your business met its growth targets and scaled up as intended?

You’ll have seen your business idea grow from being a fledgling start-up, to an established business and on to become a scaled-up, ambitious enterprise with a solid customer base.

If you’ve met your growth targets, then you know you’re on pretty solid ground as a business. Your idea clearly has legs and you’re delivering a product and/or service that your clients see as valuable. And which they’re willing to part with their hard-earned cash to purchase.

2. Are you running a profitable enterprise that's in good financial shape?

Running a tight financial ship is crucial. You need solid revenues, positive cashflow and good liquidity to keep your business ticking over.

In the early days of being a start-up, cash will have been tight. And your own personal income as a founder and director will probably have been scarce too.

But as your business has become more established, you should have found that your business revenue became more stable and predictable. And that your own personal wealth also followed this same reliable pattern. 

If your business has a solid balance sheet, great cashflow and meets your intended profit targets, you’re onto a good thing and can be sure that your financial position is in good shape.

3. Do you have a stable client base who say good things about you?

Without clients, you don’t have a viable business. 

Finding your first clients as a start-up was probably a significant turning point in your journey. A good client base brings with it the bonus of new sales, fresh revenues and a business that can actually turn a profit.

When clients engage with you and buy your goods and services, that confirms your original faith in your business idea.

You’re providing something they value and want to purchase. And you’re also building a community of like-minded people who all think your brand is great.

4. Do you have a team who can operate the business without you?

In the early days, you’ll probably have become a jack or jill of all trades. You’ll have run the sales and marketing campaigns, taken care of all the main operational tasks and dealt with the many invoicing, accounting and bookkeeping tasks. 

Turn the clock forward, and you probably have a team of people around you to take care of these jobs. But can they function without you?

This is really the acid test of whether you’ve scaled and succeeded.

If your business is still reliant on you, personally, you may have a problem.

To be a saleable proposition, a business needs to function effectively without the founder. If not, you're unlikely to be in a position to sell up. 

Usually, to make a business saleable, you need a team of engaged and talented people around you. People who share your vision and talents and who can keep the ship on an even course, even once the original captain has set sail on fresh, new adventures.

5. Do you feel you've achieved what you wanted to achieve?

In your formative years as a founder, you’ll have sat down to draw up a start-up plan. In that plan you’ll have outlined a clear vision for what your business was going to achieve.

This vision might have been:

  • To scale up over five years, sell-up and retire
  • To deliver a new kind of technical widget and make it the global standard
  • To help your target audience improve their lives, helped by your product/service
  • To provide the income needed for you to live your desired lifestyle
  • To plough your profits back into the local community and be a force for good.

We all have different goals, and whether they are financial, personal or moral comes down to the individual. The important thing at this point is to assess whether you’ve actually met the vision that you set out to achieve. 

If your aim was to sell for a profit and then retire, are you ready to do this?

If the goal was to become a household name and move your sector forward, do your client engagement figures and market share stats reflect this?

Deep down, only you and your fellow founders know whether you’ve truly met your intended goal. But if the general consensus is that you aced it, then it’s time to think about the future.

What’s the next chapter in your business story?

If you can answer yes to all five of these questions, then congratulations! You've built a successful, stable and profitable business.

But what do you do now?

Do you continue to plough this fertile furrow and live off the profits?

Do you find a buyer for the existing business and start on your next business idea?

Or do you sell up and look at retirement and enjoying the benefits of your money and lifestyle?

It's a good idea to talk to your accountant or business advisor before you make what is, essentially, a life-changing decision. And your financials will play apart in their advice. If you’d like to talk through your options, do get in touch.