Do you have a business plan?

As we continue to face challenging times, to make a success of your business you’re going to need a robust business plan.

With a one-page business plan behind you, your company has a real sense of strategic direction and a set of core goals to refer to and track against.

But what are the key elements to include in your one-pager business plan?

We’ve listed some of the foundational areas to cover, so there’s real purpose behind your business.

What to include in your business plan

Lots of online resources will suggest that a business plan is an easy document to create, but a good plan will take time and plenty of thinking to get right.

As business advisers, we’ll help you put together a plan that gives you a clear strategy for the next six months and beyond, with measurable goals to include in your plan. The resulting document will help give you clarity on your direction, and where to invest time and money.

A business plan will also be an essential document if you are looking for investors or external funding. Any loan providers or private investors will want to assess the risk in your business, your cashflow position and the underlying profitability of the enterprise – so bear this all in mind when outlining the financial details of your plan.

If you haven't written a plan before, a template is useful.

Start with the following headings:

Business description

Your business description should include a mission statement, your key goals and your objectives as an enterprise. A good mission statement explains:

1. what you do
2. why you do it
3. who you do it for.

It should be short and to the point and be used to inspire your marketing and drive the everyday internal running, ethos and tactics of your business operations and team thinking.

Business profile

A profile section tells me how long you’ve been in business, the specialty products or service niches that you focus on, and the key strengths of the company. It will also outline your business strategy and how you aim to achieve your targets, increase your customer base and grow the business over time.

Business environment

This section sets out the environment that you trade in as a business. So you should outline things like the key trends in your industry, your close competitors in the market, and the size of your current customer base. You can also include any research or market research you’ve compiled regarding your intended market, industries and customers, to give your plan some factual foundations.

Business strategy

A SWOT analysis demonstrates the strengths, opportunities, weaknesses and threats in the business, allowing you to refine your business strategy and maximise your success. Identifying your key strengths and opportunities helps you to focus your efforts and resources in the most productive areas. And knowing your weaknesses and threats helps you look for areas of improvement, and where you may need to safeguard the company against specific risks, threats and competitors.

Financials

Your financials section sets out the basic financial drivers of the business idea. For new businesses, this will mean outlining your projected expenses, budgets, sales targets and profitability projections etc. For existing businesses, you can include your profit and loss, balance sheet, sales trends and projected budgets etc. Cashflow and revenue forecasts will also be essential if you’re approaching lenders.

Talk to us about creating your one-page business plan

We’ll help you create a tailored business plan, to guide you through the threats and opportunities that lie ahead, with solid financial management for the next stage in your growth.

Are you playing in the growth game?

What’s your business growth looking like and where were you 12 months ago compared to today?

If you haven’t given it much thought it is probably because you’re always stuck in the day-to-day operations. But it is worth spending some dedicated time to do some reflecting and planning.

Growth doesn’t need to mean more risk, more hours and more headaches. To be successful, you first need to identify where the opportunities for growth are in your business and industry. Then establish what you and your team are going to have to do in order to maximise these opportunities – and navigate the likely obstacles you’re going to have to climb over.

Here are a couple of tips to get you thinking about growth:

Do an audit to document your growth over time

Analyse all the information you have to understand how you got to where you are right now. This will help you to plan for future growth.

Put a one page plan together

Include the big objectives and what you’ll realistically need to do in order to achieve them. (identify the tasks and people)

Establish some key performance indicators

Keep the momentum up and visit these regularly to ensure you’re on track.

As a business owner, it’s really tempting to try and do it alone, but you can get bogged down in the demands of day-to-day business. The truth is that you need to take time out of the business to get some much needed perspective. We can help build your business plan and identify the steps you’ll need to achieve it.

Business growth can be perceived as something scary, but when you have a plan and it’s done right, it can be empowering and rewarding.

With a bit of planning, the right systems, people and resources, there is tremendous opportunity to grow and scale your business to the next level to hit your growth targets.

We can help you get started.

Contact us here.

Developing great leadership to scale your business

There are several aspects of successfully scaling up your business one being having comprehensive systems. Another being developing great leadership.

Have you heard the quote,

“What got you here won’t get you there”?

These are wise words (and the title of a book we encourage you to read!) are from Marshall Goldsmith.

When choosing to scale your business many leaders focus on their systems and teams, which is important. But you should also focus on scaling yourself.

Developing great leadership

Most reasons why businesses fail, directly and indirectly, point to leadership failure.

From poor planning to poor hiring, poor communication to poor process, poor capacity to poor execution - most things can be fixed with great leadership.

Scaling the business will make new demands on a leader’s time and attention. And it’s critical that these are both focused on the right things:

1. Planning

Setting a clear vision and relevant business goals. Having a regularly reviewing progress. And resetting goals to drive performance improvement.

2. Inspiring

Motivating others to achieve more than before. Showing them their potential to make an impact.

3. Empowering

Enabling your team to find their own solutions by guiding them with your support, trust and encouragement.

4. Culture

Demonstrating allegiance to your team and standing for the business’s core values.

5. Innovating

Continuous improvement in people, product, and process.

6. Personal growth

Developing and supporting your future leaders with mentoring and guidance.

Great leadership is about influencing others in the direction of a common goal.

While there can only be one leader of a business, there are different areas that need individual leaders. People can lead multiple areas initially. But, as the business grows, look to empower others. Delegate the leadership of some areas to ‘leaders in training’.

On a scale from 1 to 10, how well do you rate your performance on the above six categories?

Where can you scale your leadership?

If you need help? Get in touch.

“The function of leadership is to produce more leaders, not more followers.” - Ralph Nader

Finding the balance

Looking for a little more work-life balance?

Sometimes it seems impossible when you are in the thick of it. The following ideas might help provide some light at the end of the tunnel.

Prioritise

Work often dictates to us, rather than the other way around. Create a list of all the things that need doing and categorise them. For example, work out the tasks that are ‘important but not urgent’ and ‘urgent but not important’. Task or project management tools like Trello can simplify your workload and and help to prioritise your time.

Delegate

Letting go can be an opportunity for others in the team to shine. Alternatively, bring in a contractor to help clear the load and you may find they bring in new ideas, create opportunities or streamline the process. Don’t limit yourself to what’s on at work - think about what would help at home too, such as a meal kit delivery to simplify the end of the day.

Book it in the diary

We are all guilty of putting off an exercise class or a coffee catch up because work takes over. These events are important for your mental and physical health and may give you space for creative thought or the ability to think with more clarity. Plus, you’ll return to work feeling more productive. Book it in and consider joining a group so you are more committed to turning up!

Use the technology to help you

‘Always on’ technology such as smart phones are designed to make life easier but we’ve ended up busier than ever. So choose the apps and tools that can reduce the stress. Whether it’s for communication and meetings, or your filing and accounting. An app could save you time and allow you to get on with other things - read more on apps. We can help with the right accounting software solution to reduce the paperwork.

Share with your network

Are there individuals in your network who face the same challenges or can help you achieve your goals? Set up a monthly breakfast to catch up, support and learn from each other. You’ll go back to work with new inspiration.

Do what you love

At the end of the day, your work is ‘part of’ your life not separate from it, so if you enjoy it, you’ll feel you have more ‘balance’.

Get in touch to talk about how we can help you achieve balance in your business.

What’s in the forecast?

When we set out on a fishing trip or hike, we always check the weather forecast.

It’s no different in business. The forecast tells us if there’s bad weather (poor cashflow) in store based on the direction we’re heading.

Your forecast will tell you:

The difference between a business forecast and a weather forecast is that, when the business forecast is showing bad weather, you can do something about it to make the sun come out. The forecast will tell you what’s going well and what’s not, so you can make adjustments to reduce the impact of bad weather.

Just as you wouldn’t go fishing without checking the forecast, you shouldn’t run your business without an annual forecast. So, don’t live in your raincoat, waiting to get soaked - take control and talk to us about getting your forecast done so you know what to expect.

“Planning is bringing the future into the present so that you can do something about it now.” - Alan Lakein

We’re here to help you, every step along the way. Get in touch!

Hold me accountable or else what?

Most business owners understand that the only way to ensure something gets done is to document what is expected, assign it to the right person, and set a due date. But what do you do if the task isn’t done? What are the consequences of this inaction?

Think back to your school days when you had homework... 

Maybe you were super organised and got stuck in as soon as the work was assigned, or perhaps you completed it on the school bus the morning it was due. Either way, why did you get it done? Chances are there were clear consequences set by your teacher if you didn’t complete it - a few whacks with a stick or a lunchtime detention – that’s what we call accountability and consequence.

Unfortunately, many business owners forget these lessons from school. Sure, we set the tasks and actions, assign them to people and, if we’re really good, set a due date. From there, we so often forget to hold the person to account. Very rarely is there a consequence for the person responsible for the task. The consequence for the business owner, however, is ultimately a poorer performing business.

Here’s seven rules to tighten up your accountability:

Now, ask yourself…

What actions can I take to improve accountability and outcomes for my team? What changes or improvements do I need to make to my planning processes and reporting systems? And most importantly, who is the best person to hold me to account as a business owner? Accountability goes both ways, especially if you want to be an authentic and effective leader.

"Accountability is the glue that ties commitment to the result." – Bob Proctor.

Building a Better Business in 10 Steps

What are you doing to build yourself a more successful business? There’s no magic bullet, it’s about taking small steps every day to get a bit better than the day before - it all adds up. 

You're in business

Congratulations! That takes courage and commitment. It’s not easy, and at times you might find yourself questioning why you’re even doing it, but you’re here because you had a vision. You decided being in business was a better way to achieve that vision than working for someone else. And, you’re right; you just have to work on it. Good things come to people who hustle.

Continuous development

You’re likely an expert in what you do… maybe you’re a mechanic and know the inside of a car engine like the back of your hand. Or, maybe you’re a fashion retailer who can style anyone. This doesn’t mean you’re an expert at running your business though. It’s hard taking time out of working in your business to work on it. But doing this is essential for its success.

There’s no magical overnight solution to building a more successful business. It’s about taking small steps every day to get a bit better than the day before.

So, what should you do to build yourself a more successful business?

We’ve broken it down into 10 essential steps:

These are the 10 most important things you should be working on to ensure you achieve your goals. Small, incremental changes can have a massive effect on your success.

“Success isn’t overnight. It’s when every day you get a little better than the day before. It all adds up.” - Dwayne ‘The Rock’ Johnson.

We’re here to help you, every step along the way. Get in touch!