Is your business attracting the right talent?
We all know that business owners are finding it challenging to find good people to join your team.
Have you considered what your employer brand says about your business?
Your employer brand is like the tone of voice for your business. It should reflect you and what makes it unique, while also attracting people who want to work there too!
The right employees are a business’ most valuable resource. With the changing needs of industry, it's important to have an attractive brand that will attract those with skills relevant for your company - and keep them around longer than before!
So how are you attracting great talent to your business?
Start with sharing the full picture
To get good people, you need to tell them what your company is like.
This includes talking about the work environment and company culture. You can do this by describing your work environment in job descriptions. Including that on your website or social media.
Also make sure your careers page has more information about your company, the culture, and the roles available.
And it helps if you can also provide some insight into company life and why your people currently work for you.
Know your Employer Value Proposition
Your Employer Value Proposition (EVP) is what makes your company different from others and attractive to potential employees.
Your EVP includes things like your company's values, offerings, and associations.
Having a strong EVP makes it more likely that people will want to work for you, and it can also help reduce turnover if current employees feel aligned with your company culture.
Attracting the right talent
When it comes to attracting the right talent, you need to first understand who your ideal candidate is. Build a profile of your ideal candidate by thinking about their:
- Work experience
- Aspirations and goals
- Personal activities
- Personal life and family situation.
Then, create questions to ask potential employees to see if they fit your ideal person. You can also tailor your advertising based on the profile you develop to attract the right candidates.
Plan for the future
What positions do you need to fill in the next 6-12 months, and what skills are required for each?
Build relationships with potential candidates now. This will take time, but it will be worth it.
Make your company an attractive place to work by investing in your employer brand. This includes things like culture, environment, values, and strategic vision.
Doing this will help you save money on recruiting costs and reduce the number of employees who quit.