Finding and retaining key talent for your business

The job market has been through plenty of ups and downs in recent years. But in 2024, the real challenge is attracting and retaining the top talent you need to grow the business.

Finding the skilled employees you need, and keeping them in the business, is vital for driving innovation and growth over the coming years. So, how do you locate the best talent?

Nearly 4 in 5 employers, globally, report difficulty finding the skilled talent they need, according to statistics from Manpower Group. This scarcity of talent can be a real stumbling block when your growth strategy relies on expanding your workforce and bringing the brightest minds into the business.

So, how do you overcome the current talent problem?

Here are six ways to find the talent you need:

1. Work on your branding as an employer

Employees are attracted to a company that looks like a great place to work. So, there’s value in developing a compelling employer brand that highlights your company culture, values and employee ratings.

2. Offer competitive salaries, rewards and benefits

A job is about more than just the salary, but offering a competitive salary and reward package goes a long way to attracting the skilled workers and professionals you need in your team.

3. Make professional development a core value

Offering the best opportunities for growth and advancement is a great way to retain your existing staff. By working staff development into your company’s DNA, your team can grow along with the business.

4. Get on board with remote and hybrid working

Many employees have enjoyed the benefits of remote and hybrid working. Embracing flexible working arrangements is one way to appeal to new and existing talent, helping you build an agile, hybrid team.

5. Recognise the star talent in the business

Acknowledging and rewarding your employees' contributions is an excellent way to boost morale and job satisfaction. Happy employees are far more likely to remain in the business, keeping your team more stable.

6. Utilise Up-to-Date Technology

The transition to remote work has necessitated the adoption of technology that not only supports but enhances the remote working experience. For businesses looking to attract top talent, offering a tech-savvy, flexible work environment can be a major draw.

By integrating these technologies into your business operations, you can create an environment that not only supports remote work but also enhances productivity and collaboration. This approach not only positions your company as a forward-thinking and flexible employer but also attracts professionals who value innovation and autonomy in their work environment.

Having the best people, talent and skills gives your business the foundations it needs to evolve, grow and diversify. So, overcoming the talent shortage isn’t just a ‘nice to have’. It’s actually fundamental to resourcing your plans and hitting your goals for the year ahead.

If you need support implementing appropriate apps to improve your business operations, let's talk.